目录1前言......................................................................11.1本项目须解决的问题....................................................11.2解决方法..............................................................12大连市房地产发展状况及特征分析.............................................22.1大连市商业市场分析....................................................22.2大连市消费模式和特点..................................................23项目周边已建成商场业种业态情况分析.........................................43.1天伦商厦..............................................................43.2天百大楼（天津百货大楼）..............................................43.3国泰商业大厦..........................................................53.4新世界百货............................................................63.5巴黎之春购物中心......................................................63.6友谊商城..............................................................73.7胜利广场..............................................................73.8大连商场..............................................................83.9秋林女店..............................................................93.10大商新玛特...........................................................93.11百年城..............................................................103.12迈凯乐..............................................................113.13分析结论............................................................124项目竞争对手分析..........................................................134.152号地(天和广场)....................................................134.253号地(天植商城)....................................................134.354号地(天海科技城)及55号地(天龙商城)...............................134.456号地(民生乐园)....................................................144.5修竹地块.............................................................144.652号地对面地块......................................................144.7分析结论.............................................................155项目基本情况分析..........................................................175.1项目概况.............................................................175.2商业气氛分析.........................................................175.3结论分析:............................................................176本项目竞争力分析..........................................................186.1项目优势分析.........................................................186.2不利因素分析.........................................................196.3项目竞争力研判.......................................................197项目定位..................................................................217.1项目档次定位：.......................................................217.2功能定位：...........................................................217.3目标买家及消费群：...................................................217.3.1针对的目标买家：...............................................217.3.2主要消费目标客户：.............................................227.4品牌定位.............................................................227.5广告定位.............................................................228推广时机..........................................................
