目录………………………………………………………………………………………………………目录................................................................................................................................................2第一章项目简介.............................................................................................................................41.1项目背景.............................................................................................................................41.2项目简介.............................................................................................................................41.3石燕湖简介.........................................................................................................................5第二章市场分析2.1市场概况.............................................................................................................................62.2产品概况.............................................................................................................................62.3市场需求.............................................................................................................................6第三章竞争分析...............................................................................................................................83.1同行数据.............................................................................................................................8复古山庄商业计划书第2页共23页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共23页3.2同行特点.............................................................................................................................83.3同行劣势...........................................................................................................................103.4自身SWOT分析..............................................................................................................113.4.1优势分析................................................................................................................113.4.2劣势分析................................................................................................................123.4.3机会分析................................................................................................................123.4.4威胁分析................................................................................................................13第四章项目设计4.1总体策略...........................................................................................................................144.2营销策略...........................................................................................................................144.2.1网络营销................................................................................................................144.2.2常规营销................................................................................................................144.2.3关系营销................................................................................................................154.2.4合作营销................................................................................................................154.2.5口碑营销..................................
