创业计划书姓名：刘甦王丹丹田雯君秦其珍王晨指导老师：王李珺编制日期：XXXX年5月8日目录第一部分........................................................................................................................11.执行摘要.............................................................................................................1第二部分........................................................................................................................12.企业（项目）基本情况.....................................................................................22.1企业（项目）概况..........................................................................................22.2企业经营地址...................................................................................................22.3商业模式（盈利模式）...................................................................................32.4投资收益分析...................................................................................................43.市场分析.............................................................................................................43.1市场定位与目标客户.......................................................................................43.2市场预测（市场占有率）...............................................................................53.3SWOT分析......................................................................................................53.4核心价值曲线分析..........................................................................................73.5波特五力竞争分析..........................................................................................73.6市场分析结果..................................................................................................84.营销策略.............................................................................................................94.1产品..................................................................................................................94.2产品定价.........................................................................................................104.3销售渠道.........................................................................................................104.4促销活动.........................................................................................................115.人员与组织结构...............................................................................................125.1组织结构.........................................................................................................125.2部门/岗位职责...............................................................................................135.3管理团队.........................................................................................................135.4股权结构........................................................................................................146.财务分析报告...................................................................................................146.1固定资产：生产经营所需设备、工具和办公家具.....................................146.2月原材料/商品采购成本.................................................错误!未定义书签。6.3月销售与管理费用预测...............................................
