顺丰速运公司的竞争力分析院系名称会计学院姓名学号\专业会计学指导教师2011年5月30日摘要作为物流业的一个重要组成部分，快递业成为经济发展的最大受益者，并成长为名副其实的朝阳产业。中国快递市场丰厚的利润回报率、庞大的市场潜力以及较低的进入壁垒，吸引国内外众多同行业企业和行业外企业的眼光。极好的市场前景使不断加入的国有、民营和外资快递企业陷入了一种几近无序的竞争。面对来自国外快递企业的激励竞争，我国快递企业的机遇与挑战并存，要想在日以激烈的市场竞争中抓住机遇、迎接挑战，我国物流企业就必须提高自身的核心竞争力，选择适合自己企业发展的竞争力战略。顺丰速运公司作为较早发展起来的民营快递公司，要想在激烈的竞争市场中站稳脚跟，更应该注重企业核心竞争力的建设。本文通过对顺丰速运公司的基本情况进行调查，并从网上搜集相关资料，结合快递和核心竞争力的相关理论，对影响顺丰竞争力的内外部环境进行SWOT分析,同时针对顺丰速运公司如何更好地发挥优势、克服劣势、把握机遇、应当挑战提出了相应的改进措施，以期对顺丰速运公司未来的发展提供帮助。关键词：核心竞争力；SWOT分析；发展策略AbstractAsanimportantpartoflogisticsindustry,theexpressindustryhasbenefitedthemostfromeconomicdevelopmentandgrownintoaboomingindustry.Fatprofitreturn,hugepotentialaswellaslowermarketentrybarriersattractenterpriseswithinthesameindustryandtheoutsideones.Goodperspectivesdrivethecompetitors,includingstate-ownedenterprises,privateenterprisesandforeignenterprises,intoafiercecompetition.Facedwiththecompetitionofforeignexpressdeliverycompanies,therearebothopportunitiesandchallengesinChina'sexpressdeliverymarket.Inordertoseizeopportunitiesandtriumphoverchallengesinthecompetitivemarket,China'sexpressenterprisesmustimprovetheircorecompetence,selecttheirownbusinessdevelopmentstrategy.Shunfengexpressdeliverycompanyisanearlierprivateexpresscompany.Inordertogainafirmfootholdinthefiercecompetitivemarket,Shunfengshouldpayattentiontotheconstructionofthecorecompetenceoftheenterprise.BasedontheinvestigationofShunfengexpressdeliverycompanyandtherelatedinformationcollectedfromtheInternet,consideringthetheoryofcorecompetence,thisessayanalysesinternalandexternalenvironmentofShunfengcompany.OnthebasisofSWOTanalysisofcompetitiveenvironment,thepaperproposesappropriatemeasures,includingShunfengExpressCompanieshowtoplaystrengths,overcomeweaknesses,seizeopportunitiesandreplychallengespresented,toachieveShunfeng'sfasterandhealthierdevelopmentinthefuture.KeyWords:Corecompetence;SWOTanalysis;DevelopmentpolicyI目录引言...............................................................1一、快递行业竞争力的基本理论........................................2（一）快递行业的发展及其特点......................................2（二）核心竞争力的相关理论........................................2二、顺丰速运公司的竞争力情况........................................4（一）顺丰速运公司概况............................................4（二）顺丰速运公司的竞争力现状....................................4三、顺丰速运公司竞争力的SWOT分析...................................5（一）顺丰速运公司竞争力的内部环境分析............................51．顺丰速运公司的竞争优势（S）................................52．顺丰速运公司的竞争劣势（W）................................6（二）顺丰速运公司竞争力的外部环境分析............................61．顺丰速运公司面临的外部机遇（O）...........................72．顺丰速运公司面临的挑战与威胁（T）..........................7四、提升顺丰速运公司竞争力的对策...................
