第一届“泉说从化”温泉文化节策划书第一届“泉说从化”温泉文化节相思意活动策划有限公司第一届“泉说从化”温泉文化节策划书工作安排表姓名学号分工部分梁启华3115009169统筹策划书整体进度，格式排版，第三章活动整体设计，第七章财务预算陈芳纯3215009179第六章招商计划，ppt讲解杨婉晴3215009201第五章公关推广部分熊静茹3215009200第四章活动执行方案翁铭聪3215009199第一章活动背景概要李光隆3115009168第二章活动swot分析关佩仪3215009184第八章活动风险预案，ppt制作陈铭俭3115009166第九章活动后期效果反馈甘玉婷3215009183第八章活动风险预案第一届“泉说从化”温泉文化节策划书目录第一章概要....................................................................................................................................5一、背景..................................................................................................................................5（二）相关产业......................................................................................................................5（三）相关政策......................................................................................................................7（四）发展机遇......................................................................................................................7第二章宏观市场分析....................................................................................................................7一、政策分析..........................................................................................................................7二、经济分析..........................................................................................................................8三、文化分析..........................................................................................................................8四、消费分析..........................................................................................................................9第三章活动整体设计....................................................................................................................9一、活动介绍..........................................................................................................................9二、概要................................................................................................................................10三、活动目的........................................................................................................................10四、活动形式........................................................................................................................10五、活动配套活动................................................................................................................12第四章活动执行方案..................................................................................................................12一、活动执行安排................................................................................................................12二、物资安排表....................................................................................................................14三、活动执行人员安排........................................................................................................16第五章宣传推广方案...............................................................................
