第1页共48页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共48页沈阳美联大厦项目定位报告2008年7月第2页共48页第1页共48页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共48页目录引言：........................................................................3第一部分：项目概况及周边环境分析..............................................41.1地块概况................................................................41.2地块经济技术指标........................................................41.3周边环境................................................................41.4交通状况................................................................5第二部分：项目所处商圈区域商业分析............................................62．1所属商圈基本情况.......................................................62.1.1区域范畴............................................................62.1.2区域定位............................................................62.1.3商圈辐射............................................................72.2商业现状分析............................................................82.2.1商业业态分析........................................................82.2.2商圈业种分布........................................................92.3区域圈内配套情况.......................................................102.4区域内典型商业物业.....................................................112.4.1千盛百货..........................................................112.4.2中兴商厦...........................................................12第三部分：项目定位...........................................................133.1项目SWOT分析..........................................................133.1.1项目优势(strength).................................................133.1.2项目劣势（weakness）...............................................133.1.3机会分析(opportunity)..............................................143.1.4威胁分析（threat）.................................................143.2项目定位分析...........................................................153.2.1市场定位的决定因素.................................................153.2.2项目总体市场定位...................................................173.2.2.1市场定位总体思路.................................................173.2.2.2智能Studio写字楼介绍............................................203.2.3产品组合定位.......................................................213.2.4目标客户定位.......................................................223.2.5价格定位...........................................................233.2.6项目品牌运作思路...................................................243.2.7项目运营与盈利模式.................................................25第3页共48页第2页共48页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共48页第四部分：产品建议...........................................................274.1客户如何选择写字楼.....................................................274.2外立面参考.............................................................284.3大堂参考...............................................................304.4户型参考...............................................................304.5商务会议配套参考.......................................................334.6其他硬件配...
