全国高校“创意、创新、创业”电子商务大赛这时光里，我记得你——流年相册策划书团队名称：团队成员：指导老师：2016年4月目录第一章背景分析.............................................................................-1-1.1社会环境.................................................................................-1-1.2政策环境.................................................................................-1-1.3用户环境.................................................................................-1-第二章APP项目摘要.....................................................................-2-第三章APP详析.............................................................................-3-3.1APP开发策略..........................................................................-3-3.2APP风格定位..........................................................................-3-3.2.1颜色风格......................................................................-3-3.2.2布局风格......................................................................-3-3.2.3内容结构风格..............................................................-4-3.3APP功能..................................................................................-4-3.4APP商业模式..........................................................................-4-3.4.1服务对象......................................................................-4-3.4.2经营内容......................................................................-5-3.4.3盈利模式......................................................................-5-第四章APP发展战略.....................................................................-5-4.1总体规划.................................................................................-5-4.2详细规划.................................................................................-6-4.2.1短期目标......................................................................-6-4.2.2中期目标......................................................................-6-4.2.3远期目标......................................................................-6-第五章技术与产品.........................................................................-7-5.1APP技术描述..........................................................................-7-5.2.1技术综述......................................................................-7-5.2.2主要技术详析..............................................................-7-5.3APP项目产品........................................................................-11-5.3.1产品定位....................................................................-11-5.3.2资源及原料供应........................................................-11-5.3.3所需设备和生产能力评估........................................-11-5.3.4包装与储运................................................................-12-第六章市场分析...........................................................................-12-6.1STP分析.................................................................................-12-6.1.1市场细分....................................................................-12-6.1.2目标市场....................................................................-13-6.1.3市场定位....................................................................-13-6.2SWOT分析.......................
