第1页共17页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共17页策划方案第2页共17页第1页共17页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共17页目录前言..................................................................................................................................................4第一章环境分析..........................................................................................................................51.1宏观环境：....................................................................................................................51.2微观环境：........................................................................................................................5第二章SWOT分析..........................................................................................................................6优势：......................................................................................................................................6劣势：......................................................................................................................................6机会：......................................................................................................................................6威胁：......................................................................................................................................6第三章STP分析............................................................................................................................73.1市场细分:..........................................................................................................................73.2目标市场：......................................................................................................................73.3产品定位：......................................................................................................................7第四章产品策略..........................................................................................................................8第五章价格策略........................................................................................................................10低价策略：............................................................................................................................10高价策略：............................................................................................................................10渗透定价策略：....................................................................................................................10第六章渠道策略.........................................................................................................................11第七章促销策略........................................................................................................................12人员推销：............................................................................................................................12广告：....................................................................................................................................12营业推广：........................................................................................................................
