I导游服务存在的问题及提升对策Analysisonthecountermeasurestoimprovethequalityoftourguideservice摘要在旅游业进步与发展的大背景下，人们开始越来越关注导游的价值。受多方面原因影响，目前导游服务在我国还有很多需要进一步解决的问题。如缺乏合理的导游管理制度，导游整体能力不强等。本文从导游的基本理论入手，阐述了导游的职责和导游服务的特点。对导游服务目前在我国发展过程中存在的问题以及问题原因做了深度剖析，最后从提高薪酬待遇、完善综合素质以及呼吁社会尊重导游等几方面提出具体解决的对策，希望能够对我国导游队伍服务质量提升、对旅游业的发展有所帮助。关键词：导游；导游服务；存在问题；提升策略IIAbstractInthecontextoftheprogressanddevelopmentofthetourismindustry,peoplebegantopaymoreandmoreattentiontothevalueoftourguides.Affectedbymanyreasons,therearestillmanyproblemsthatneedtobefurtherresolvedinthetourguideserviceinmycountry.Suchasthelackofareasonabletourguidemanagementsystem,theoverallabilityoftourguidesisnotstrong,etc.Thisarticlestartswiththebasictheoriesoftourguidesandexpoundsthedutiesoftourguidesandthecharacteristicsoftourguideservices.In-depthanalysisoftheproblemsexistinginthedevelopmentoftourguideservicesinmycountryandthecausesoftheproblemsweremade.Finally,specificsolutionswereproposedfromtheaspectsofimprovingsalary,improvingcomprehensivequality,andcallingonthesocietytorespecttourguides,hopingtoservethetourguideteaminmycountry.Theimprovementofqualityishelpfultothedevelopmentoftourism.Keywords:tourguide;tourguideservice;existingproblems;improvementstrategyIII目录引言...............................................................1一、基本理论概述....................................................1（一）导游及导游职责............................................1（二）导游服务及导游服务的特点..................................1（三）导游服务在旅游服务中的地位................................2二、导游服务的现状..................................................2（一）导游人员队伍不稳定........................................3（二）导游人员职业道德感弱化....................................3（三）导游人员结构知识老化，学习能力差..........................4（四）“导游”变“导购”........................................4三、导游服务存在的问题..............................................4（一）导游人员的整体素质偏低....................................41.业务素质能力差.............................................42.职业道德素质缺失...........................................5（二）对导游工作倦怠............................................5（三）导游人员缺乏诚信，缺乏基本职业道德........................5（四）外语导游水平严重欠缺......................................5四、提升导游服务的对策..............................................6（一）提高导游人员的综合素质....................................61.提高准入门槛，改革考试制度.................................62.加强导游员自身素质建设.....................................6（二）改善导游人员的薪酬待遇....................................7（三）加强对导游人员的培训......................................7（四）呼吁社会尊重导游职业和导游人员............................8结语...............................................................8参考文献............................................................9致谢..............................................................10第1页导游服务存在的问题及提升对策引言随着人们生活水平的普遍提高和假期的适当安排，旅游已经...
