管理学案例库目录第一部分计划职能............................................................16案例1有关预算的小故事.................................................16案例2乔森家具公司五年目标.............................................18案例3开发新产品与改进现有产品之争.....................................19案例4目标管理.........................................................20案例5通用电气：战略计划的制定与演变...................................21案例6金城集团的海外发展...............................................24案例7金山公司的产品战略...............................................26案例8康佳：跨地区经营的典范...........................................31案例9康佳：开放型渐进式国际化.........................................32案例10远交近攻的通用汽车..............................................34案例11中兴通讯的战略设计..............................................36案例12海尔：中国企业多元化经营的成功典型..............................38案例13TCL：新行业选择策略.............................................40案例14春兰：无关多元化................................................41案例15海尔的腾飞......................................................43案例16四通的多元化经营之路............................................44案例17乔森家具公司五年目标............................................47案例18高瞻远瞩........................................................48案例19好猎者..........................................................49案例20拾鸡者..........................................................49第二部分组织职能............................................................50案例1三九企业的组织设计与变革.........................................50案例2英特尔的创新理念.................................................53案例3日本A企业提高工人协调技能.......................................56案例4迪斯尼的成功——企业文化的力量...................................58案例5沉浮巨变蒙妮莎...................................................59案例6以人为本：爱立信中国公司.........................................61案例7生生不息的华为文化...............................................62案例8职介所的难题.....................................................63案例9麦当劳经理的成长.................................................65案例10“大通曼哈顿”的智力投资........................................67案例11丰田公司的“内幕”..............................................70案例12源远流长的古井文化..............................................71案例13武钢的战略与结构................................................73案例14西安杨森：文化是魂..............................................74案例15穿出更潇洒的你：雅戈尔展现品牌..................................76案例16鼎立建筑公司....................................................78案例17联想——中国第一个学习型组织....................................78案例18接吻青蛙........................................................79案例19经营决策........................................................79案例20联想的组织结构选择..............................................80案例21联想集团........................................................80案例22巴恩斯医院......................................................80案例23考核不会让你吃惊................................................81案例24李佳的工作调动..............................................
