西安地区索尼蓝牙U盘产品上市推广策划书第2页共14页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共14页目录引言······················································2第一节、产品简介一、产品名称·························································3二、产品特点·························································3三、产品简介·························································3第二节、市场分析一、市场背景·························································4二、市场现状调查·····················································4三、竞争态势·························································4第三节、市场前景分析一、产品定位·························································4二、产品SWOT分析···················································5三、消费群体分析·····················································5第四节、新产品推广一、主要目标客户定位·················································8二、营销沟通渠道选择·················································8三、广告口号·························································8四、上市时间·························································8五、新产品上市进度规划···············································8六、广告开始投放时间·················································8七、导入期阶段投放频率···············································8第五节、市场营销活动一、上市新产品销售策略···············································8二、平面广告·························································8三、促销活动——西安市各大电子产品专柜开业销售促进（SP）···············9四、促销活动——迎十一大型抽奖酬宾活动策划案························10五、年终大促销——“送旧年，迎新年”大型促销晚会·······················11六、体验试用·······················································12七、产品包装·······················································12第3页共14页第2页共14页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共14页第六节、总结··············································12引言如今电脑已经成为了我们生活的一部分，和我们生活息息相关，那么...
