论极简主义设计——以“苹果”产品设计为例摘要极简主义设计遵循“少即是多”的设计理念，追求造型上简约风格。它不仅仅打破了快节奏生活中的审美疲劳，而且在实际商业运行中也加入了主体感受。本论文以“苹果”公司的成功案例，进一步就极简主义在产品设计中的探讨和研究。从“苹果”的设计元素来看，可从“颜色”、“材质”、“界面”和“造型”四方面进一步探究。“苹果”的I系列作品体现了“简单”、“直觉”、“少即是多”和“形式遵循功能”等现代主义的设计理念，而且也融入了个性的理念，寻求走出现代设计一成不变的区域。通过案例的分析，论述极简主义设计对当代产品设计的启示及指导意义：①追求“质”的设计；②注重“少即是多”；③设计的目的是人不是产品，以人为本的原则，满足人生理和心理的需要。学习和认知社会所需要的设计，随着时代的发展，跟上设计的潮流。关键词：极简主义；现代主义；少即是多；乔布斯；苹果公司TheminimalismonApple’sproductdesignAbstractTheminimalismdesignfollowsthe"lessismore"designphilosophy,pursuingsimplestyleindesign.Notonlydoesitbreakaestheticfatigueinthefastrhythmlife,butalsojointhefeelingfromsubjectintheactualbusinessoperation.ThispaperwithApple'ssuccessfulcase,furtherexploreandstudyminimalisminproductdesignarea.From"apple"designelementstosee,wecanfurtherexplorefrom"color","material","interface"and"shape”fouraspects.Apple’sIseriesproductembodythe"simple"and"sentient"and"lessismore"and"formfollowsfunction"andothermodernismdesignconcept,andalsoblendedinindividuality,andseekoutofimmutablemoderndesignarea.Intheabovecasefoundation,weproposetheinspirationandguidancesignificanceofminimalismtomodernproductdesign:Thepursuitof"quality"①designPaymoreattentiontothe"lessismore"designphilosophyThepurpose②③ofthedesignisnotproduct,istomeettheperson'sphysicalandpsychologicalrequirements.Soweshouldlearnthatsocialneeddesign,withthedevelopmentofsociety,followingcurrentdesign’strend.Keywords:minimalism;modernism;lessismore;Jobs;AppleInc;I目录前言........................................................................................................................1（一）研究背景.................................................................................................1（三）研究内容.................................................................................................1（二）研究目的和意义.....................................................................................1一、简述极简主义....................................................................................................3（一）简述极简主义艺术.................................................................................3（二）简述极简主义设计.................................................................................41、极简主义设计形成的三阶段................................................................42、极简主义设计在多种媒体中运用........................................................5二、简述“苹果”产品设计理念：至繁归于至简................................................6三、极简主义设计在“苹果”产品设计中的体现................................................8（一）设计理念是理性的极简主义.................................................................8（二）设计目的是寻找心灵中的“苹果”世界.............................................8（三）人性化的实用设计.................................................................................91、“苹果”简约的造型语言..........................................
