BuildingyourbrandasarecruiterusingsocialmediatoolsEstherRiesenbeckhttp://RecruiterEsther.wordpress.comWhoAmI?BeforeIjoinedmaandag®:IstudiedHumanResourceManagement.For3yearsIworkedasaCareerCoachatAlexanderCalder.Today:IworkasaRecruiteratmaandag®,specialisedinsourcing,recruiting,andqualifyingtechnicalcandidatesinconstructionandcivilengineering,buildingefficientandcompleteworkforcesolutions.Recruiting&MarketingEmployerBranding-theimageofyourorganizationasa‘greatplacetowork’inthemindofcurrentemployeesandkeystakeholdersintheexternalmarket.Personalbranding-istheprocesswherebypeopleandtheircareersaremarkedasbrands.MarketingyourselfwithsocialmediaAsrecruitingandsourcingprofessionals,wecannotdenythefactthatwe’realsosalespeople,marketeers,PRfolks!It’spartofourjob–weneedtofind,attract,andengageourtargetaudienceandmakethemfeelthatwhatwehavetoofferissuperiorthanwhatourcompetitorsbringtothetable.Employee/RecruiterBrandingMeetChrisHoyt,TalentEngagementandLeaderatPepsi.Whatarewegoingtotalkabout?1)Preparequestionsbeforeyoustartanyactivity.2)Choosetherightstrategy.3)Toolsandresources.4)Marketyourselfwithoutbeingannoying!Tools&TipstobuildyourbrandJustbeforewestart,youneedtoansweryourselfafewquestions.PreparationQuestionsWhenpeoplesearchforyournameonGooglewhataretheygoingtofind?EstherRiesenbeckPreparationQuestionsWhatareyoutryingtoachieve?Positionyourselfasanexpertinyourfieldtoyourclientandyourcandidates.PreparationQuestionsWhoisyouraudience?Whataretheirneeds?Wheretheycanbefoundon-line?Selectingtherighttechnologytoreachtherightpeople.PreparationQuestionsWhatdoyoulooklikeonline?PreparationQuestionsWhatareyourresources?TimeTalentBudgetPreparationQuestionsAreyouwillingtoputyourselfoutthere?Doyouhavewhatittakes?PreparationQuestionsCanyouexplaininafewsentenceshowyouareuniqueanddifferentfromyourcolleagues?PossiblestrategiesBasicstrategy:Openingonlinepresenceinatleastonebusinesssocialnetwork.ExampleofbasicstrategyAdvancedstrategies1)Wideron-linepresencelikepersonal&businessFacebookandTwitterprofiles.2)Managingon-linegroups,forumsandcommunities.3)Yourowncontent:writing,videos,pictures.4)Yourownplatforms:likeyourownblog.ToolsandResourcesUsethesocialmediatoolstoincreaseandmaintainyournetwork!ToolsandResourcesHowdoIstartwriting?-Startreadingothersandexposeyourselftomanystylesofwriting.-Writingcommentsonothersposts.-Writingonotherpeoplesplatforms(likeblogs).-Writingonyourownplatforms.ToolsandResourcesTimemanagementisallaboutpriorities!Buildingyourstructuresinagoodwaywillsaveyoutimelaterinthemaintenancepart.ToolsandResourcesIt’sallaboutthecontent!Beontopofyourfileandbeanexpert!1)OpenRSSreaderandbeupdatedwithwhatisnew.2)Writeyourowncontentorcustomizeothers.*Contentcanbeposts,comments,videosandpictures.ToolsandResourcesDon’tbeannoying!Passyourmassageinacreativeainnovativeway!1)Noteveryon-linespaceisajobboard,mixupyourmassage!2)Doyouknowthedesperatemarketeer?YesTheonewhokeepspumpingyouSPAM.3)Don’tstealotherscontent!Givecredit.SummaryRememberthatsocialmediaisjustatoolto:1)Sendyourmessage2)Buildyournameasaprofessional3)BuildyournetworkandyourbrandTHEENDFollowmeonline:
