目录1．执行摘要....................................................................................................................................11．1公司......................................................................................................................................11．2市场竞争情况及竞争优势..................................................................................................11．3目标市场..............................................................................................................................21．4资金需求..............................................................................................................................22．背景分析....................................................................................................................................32．1行业现状及中国动漫产业的发展......................................................................................32．2中国的动漫蛋糕到底有多大..............................................................................................32．3福建动漫行业......................................................................................................................43．我们的产品..............................................................................................................................63.1产品与服务.........................................................................................................................64．市场分析....................................................................................................................................85．竞争分析及营销策略...............................................................................................................105．1行业分析：........................................................................................................................105．2行业介绍：........................................................................................................................105．3竞争分析...........................................................................................................................115．4营销策略............................................................................................................................135．4．1产品策略（Product）.............................................................................................135．4．2定价策略（Price）.................................................................................................155．4．3渠道策略（Place）.................................................................................................175．4．4促销策略（Promotion）.........................................................................................176．组织与人力资源.......................................................................................................................187．公司战略..................................................................................................................................207．1公司概述............................................................................................................................207．2总体战略.....................................................................................................
