保险代理人员流失问题分析和对策研究VIP免费

保险代理人员流失问题分析和对策研究关于保险代理人员流失的问题一直是学界也业界研究的一个重点问题，特别是近年来随着我国经济和社会的发展，这一课题得到了许多学界专家的关注。本文在文献梳理的基础上，从保险营销个人代理制体制入手，首先对当下这种营销体制存在的现实意义进行了阐释，在此基础上，结合案例分析了这种体制滥用所带来的一些负面问题，尤其是保险代理人队伍的极端不稳定，人员流失严重的现象。进而笔者重点从六个方面阐述了引起人员流失的原因，并运用管理学，人力资源学，心理学等相关知识与理论，有针对性地提出了如何有效提高代理人员的留存率的八个建议。第2页共26页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共26页目录摘要····································································2关键词：保险代理人；流失率；体制改革························2一、引言······························································2二、研究背景综述·····················································4（一）代理制销售模式下人员流失现状··································4（二）代理人员流失导致的问题和危害··································6三、人员流失的理论基础和以往研究启示························7（一）保险人员流失的研究状况···········································7（二）学界研究对本论文的启示···········································8四、保险代理人员高频率流失原因分析···························9（一）用人制度存在严重问题··············································9（二）业绩考核制度导致流失············································10第3页共26页第2页共26页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共26页五、降低保险代理人高流失率的对策····························16（一）完善保险代理人员准入制度······································16（二）加强保险代理人员技能培训······································17（三）规范保险代理人员考核机制······································18六、结论及思考·······················································24参考文献································································26第3页共26页第4页共26页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共26页保险代理人员流失问题分析和对策研究摘要关于保险代理人员流失的问题一直是学界也业界研究的一个重点问题，特别是近年来随着我国经济和社会的发展，这一课题得到了许多学界专家的关注。本文在文献梳理的基础上，从保险营销个人代理制体制入手，首先对当下这种营销体制存在的现实意义进行了阐释，在此基础上，结合案例分析了这种体制滥用所带来的一些负面问题，尤其是保险代理人队伍的极端不稳定，人员流失严重的现象。进而笔者重点从六个方面阐述了引起人员流失的原因，并运用管理学，人力资源学，心理学等相关知识与理论，有针对性地提出了如何有效提高...