国华公司河北大厦项目定位研究报告2001年12月目录1.总体市场状况分析_______________________________________________________11.1饭店市场概况______________________________________________________________11.1.1住宿人员状况___________________________________________________________31.1.2北京市饭店宾馆概况_____________________________________________________61.2饭店供应与需求发展预测___________________________________________________181.2.1饭店供应发展预测______________________________________________________181.2.2饭店需求发展预测______________________________________________________181.3写字楼市场概况___________________________________________________________201.3.1市场供应情况__________________________________________________________201.3.2写字楼市场需求状况____________________________________________________231.3.3加入WTO对写字楼市场的影响分析_______________________________________251.3.4相关政策对写字楼市场影响的分析________________________________________271.4写字楼市场供应与需求发展预测_____________________________________________302.重点区域项目分析______________________________________________________312.1目标区域写字楼调查_______________________________________________________312.1.1区域写字楼基本状况____________________________________________________312.1.2区域写字楼经营状况____________________________________________________332.2目标区域饭店调查_________________________________________________________342.2.1区域饭店基本状况______________________________________________________342.2.2区域饭店经营状况______________________________________________________342.3目标区域酒店式公寓调查___________________________________________________352.4目标区域市场发展预测_____________________________________________________363.目标市场分析____________________________________________________________373.1目标项目定位_____________________________________________________________373.2目标项目写字楼、饭店、酒店式公寓面积配置_________________________________393.2.1各类综合物业面积分配参考______________________________________________393.2.2周围饭店项目基本情况__________________________________________________403.2.3目标项目写字楼、商业、饭店面积分布____________________________________413.3经营写字楼、饭店的风险及控制_____________________________________________413.3.1经济因素对市场的影响__________________________________________________413.3.2地域竞争的影响________________________________________________________423.3.3潜在供应量的风险______________________________________________________423.3.4定位风险______________________________________________________________423.3.5交通风险______________________________________________________________433.3.6经营风险______________________________________________________________434.经济效益分析____________________________________________________________444.1本报告经济测算原则_______________________________________________________444.2基础数据选取的依据_______________________________________________________444.3建设成本_________________________________________________________________454.4写字楼经营收益___________________________________________________________474.4.1写字楼出租经营情况预测________________________________________________474.2.2写字楼经济效益测算____________________________________________________485.结论_______________________________________...
