第1页共34页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共34页〖商业基础资料〗〖商业基础资料〗1行业介绍...........................................................................51.1零售业的演变史.................................................................51.2零售业的发展趋势...............................................................61.2.1国际零售业发展趋势.........................................................61.2.2国内零售业发展趋势.........................................................72商圈介绍..........................................................................102.1商圈含义......................................................................10第2页共34页第1页共34页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共34页2.2商圈的构成....................................................................102.3商圈分析......................................................................112.3.1商圈分析的必要性..........................................................112.3.2商圈分析应考虑的因素......................................................122.3.3影响商圈大小的因素........................................................123零售业态的介绍....................................................................133.1业态概念......................................................................133.2业态分类......................................................................143.2.1国际上零售业态的一般分类..................................................143.2.2购物中心也不能作为独立的零售业态。........................................163.3业态特点......................................................................163.3.1百货店departmentstore(Dept．)...........................................163.3.2超级市场suPermarket(S．M)...............................................163.3.3大型综合超市generalmerchandisestore(G．M．S)............................173.3.4便利店(方便店)conveniencestore(Cv．S)...................................173.3.5专业店s9eciatitystore(S．S).............................................173.3.6专卖店exclusiveshop.....................................................183.3.7购物中心shoppingcenter(S．C)............................................183.3.8仓储商店disc01Intstore..................................................193.3.9家居中心homecenter(H．C)................................................194零售业种介绍......................................................................194.1业种分类......................................................................26消费品............................................................................264.1.1从使用目的上分类..........................................................274.1.2从购买习惯上分类选购品.........................................274.2业种特点......................................................................274.3品牌介绍......................................................................274.3.1品牌的概念................................................................274.3.2品牌在市场营销中的作用与意义..............................................275商业客户介绍......................................................................285.1零售客户......................................................................285.1.1客户类型.................
