M4Unit1AdvertisementPeriod1WelcometotheunitAnalysisoftheteachingmaterial:Thisisthe1stperiodofUnitOne.ThemainpurposeofthislessonistomakeSsbefamiliarwiththetopicofthisunit.Teachingaims:1.Knowledgeandskills:TomakeSsidentifythedifferencesbetweenthesetwotypesofadvertisements.2.Processandstrategies:Pairandgroupworktomakeeverystudenttomastertheknowledge.3.Feelings,attitudesandvalues:Developstudents’speakingabilitybyexpressingtheiropinionsinthediscussion.TopracticeSs’oralEnglish.Teachingimportantpoints:Howtodevelopstudents’speakingabilitybyexpressingtheiropinionsinthediscussion.Teachingapproaches:Visual-sceneteachingmethod,tasked-basedmethodaswellastheapproachesofdiscussionInteractionPatterns:Teachers-class,individuals,pairsTeachingAids:multimediaandablackboardTeachingprocedures:Step1GreetingandLead-in1.Doyouknowwhattitleofthisunitis?2.Whichpieceofad-showdoyoulikebest?3.Wherecanyoufindtheseadsanddoyoulikethem?Step2Welcometotheunit(Showthestudents5pictures)1.Observation:AskSstoobservethesixpicturesonPage1anddivethemintotwoparts.2.Discussion:Lookatthesixpicturesandanswerthesequestions:Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?Step3PairWorkMoreadsforSstohaveadiscussion.Step4Activereading:ListentothematerialonPage94andtrytoanswerthesequestions:1What’stheadabout?2Whattypesofthingswillthestoriesbejudgedon?3WhatshouldSspayattentiontowhenwritingthestory?4WhyisitgoodforSstoenterEnglishwritingcompetitions?Step5Groupwork1.Doyouknowsomeformsofadvertisement?Ifso,canyounamesome?2.what’syourattitudetowardadvertisements?3.what’syourfavoriteadvertisement,andwhat’syourreason?Step6Mini-writing:Chooseoneadandwritesomethingtopromoteyourserviceorproducts.Step7Homework1Lookformoreinterestingadsandshowthemtoyourclassmatesnexttime.2MakegoodpreparationforReadingpart.
