AdvancewithEnglishModule4UnitOneAdvertisingWelcometotheUnitTeachingAims:uTomakestudentsawareoftheroleofadvertisinginourdailylifeuTotalkaboutthesixadsandputthemintwogroups.FinallyencouragethemtotellthedifferencebetweenthemuTodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingKey&TeachingDifficulties:uTohelpstudentsunderstandtheroleofadsuTheusagesofsomekeywords.TeachingProcedure:StepOne:Leading-inT:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:1)Doyoulikereadingorwatchingadvertisements?2)Whatkindofadsdoyoulikebest?Andwhy?3)Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)StepTwo:SpeakingT:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearesixpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:1)Whatcanyouseeinthepicture?2)Whatcanyoureadonit?3)Whatdoesitpersuadeustodoorwhatdoesittrytotellus?用心爱心专心Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthesixpicturesagain.Lateronputeachoftheminthecorrectgroup.TosellaproductorserviceEducateaboutpeopleComputerSoftware(2)OxlinAirlines(3)ShineShampoo(6)ProjectHope(1)EarthDay(4)Anti-drugs(5)T:Wonderful.Ithinkmostofyouhaverealizedthedifferencebetweenthetwo.Andinthereadingwewillhaveafurtherdiscussion.StepThree:DiscussionT:So,nowlookatthethreequestionsanddiscussthemingroupsoffour.1)Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2)Whatwasit?Nowdoyoubelievethatadvertisementstellthecompletetruth?3)Whatis/areyourfavoriteadvertisement(s)makingyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?4)Whatdoyouthinkmakesagoodadvertisement?Ss:…(Tcanhelpthestudentstoconducttheactivityandencouragethemtoworktogethertocompletethetask.Laterletsomestudentstoshowoff.)T:Welldone.NowIthinkmostofyouhaveknowwhatanadvertisementisandrealizetheroleoftheminourlife.StepFour:LanguagePoints1)advertisevt.为……登广告、做宣传vi.登广告用心爱心专心advertisement=adn.广告putanadvertisement登广告advertisefor…登广告征聘……e.g.Thecompanyisadvertisingforanewmanager.2)beawareof…知道、明白、意识到……be/seemawarethat…察觉、发觉、发现……e.g.Everybodyisawareoftheimportanceofprotectingrareanimals.e.g.Buriedindeepthought,Tomwasn’tawareofwhathappenedaroundhim.e.g.Nowadays,peopleseemsawarethatsomeproductsdon’tsticktothepromisesoftheiradvertisements.3)thinkabout…考虑……thinkof…想起、想到……thinkout…想出……thinkover仔细考虑StepFive:Homework1.AskstudentstoreadthepassageinPartBonpage95inworkbookastheirhomework.Teacherscanchecktheanswersinorafterclass2.Letthempreviewthenextperiod,especiallythenewwordsintheinstructionsorrequirementsbutnotincludedinthewordlist.用心爱心专心
