ProjectDevelopinganAdCampaignTeachingAims:lTolearnaboutsomebasicinformationaboutanadcampaignlToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPoints&TeachingDifficulties:ØHowtohelpthemtodevelopanadcampaignØTheusageofsomekeywordsTeachingProcedure:StepOne:ReadingT:(Greettheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?Ss:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:1)Whatisanadcampaign?2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)Whatquestionsmustyoufirstconsiderinanadcampaign?Ss:…SuggestedAnswers:1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.Wemusthaveacleargoalandtargetaudienceinmind.3.Wemustfirstconsiderthefollowingquestions:ØWhoistheaudienceforouradcampaign?ØWhatdowewantouradcampaigntosay?ØHowdowereachouraudience?T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.StepTwo:Developinganadcampaign用心爱心专心T:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareissue.Beascreativeasyoucan.Belowaresomestepsforyoutofollow.Planning:nWorkinsmallgroups.Decidewhatthesubjectofyouradcampaignwillbe.Chooseoneofthetopicslistedbeloworcomeupwithoneofyourown.AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThetopicofourcampaignwillbe:__________________________(Makesurethatallthegroupmembersagreeonthetopictheychooseandthatdifferentgroupschoosetheirtopicsrelatively.)Preparing:nDiscussthefollowingquestionsandwritedownyouranswers:1)Whoistheaudienceforouradcampaign?_______________2)Whatdowewantouradcampaigntosay?_______________3)Howdowereachouraudience?_______________________(Askstudentstodiscussthethreemajorquestionsfirst.Makesureallthemembersoftheirgroupagreeontheanswers.)nDiscussthetaskslistedbelowanddecidewhichgroupmemberwillresponsibleforeachtask.Writethenamesbesidethework.ØResearchthetopicandtheaudience_____________________ØDesignalogoforthecampaign_________________________ØDevelopasloganforthecampaign______________________ØChoosetheformofthemedia__________________________ØWriteanadcampaignproposal_________________________ØPresentthecampaigntotheclass_______________________(Inthissteptheyshoulddecidewhateachgroupmemberwillberesponsibleforeachtask.Rememberthemthattwoormorepeoplecanworkonthesametask.)Producing:(Ifpossible,letthestudentssurftheInternettofindinformationtheyneedfromvariousresourcesontheirtopic.Allthegroupmembersmustdiscusstheinformationfoundanddecidewhattoincludeintheadcampaign.Tcanhelpthemtolearnhowtoworktogethertocompletetheadcampaign.Setadeadlineforitiftheycannotfinishitinclass.)用心爱心专心Presenting:nExplainwhoyourtargetaudienceis,whatthecampaigngoalis,whichformsofmediayouwilluse,andtalkaboutthelogoandtheslogan.nAnsweranyquestionsraisedbyyourclassmatesaboutyouradcampaign.nPostyourlogoandsloganonthedisplaywallofyourclassroom.StepThree:LanguagePoints1)have…inmind考虑/想到/记得…e.g.Whodoyouhaveinmindforthejob?e.g.It’shardtohaveallthenewwordsinmindinsuchashorttime.2)trytodosth努力试图做某事（未必成功）trydoingsth尝试做某事（表示方法的改变，与以往不同）e.g.Tomtriedtopersuademetogiveupsmokingbutfailed.e.g.Whynottrygoingtoschoolonfoottoday?3)havethechancetodosthhavethechanceofdoingsth有机会/可能做某事bychance偶然地chancetodosth碰巧做某事4)appealto…迎合/吸引/呼吁…e.g.Thegovernmentisappealingtoeveryonetosaveresources.e.g.Cartoonfilmsappealtobothchildrenandadults.5)determinevt./vi.决定；决心determinetodosth决定去做某事bedeterminedtodosth决心做某事6)beconcernedabout/for/over…关心/关注…beconcernedwith…和…有关；关心…beconcernedtodosth（很）想做某事e.g.Nowadaysmoreandmorepeopleareconcernedaboutprotectingenvironment.e.g.Iamconcernedtoknowyourdecision.7)beparticularabout/over…对…挑剔/讲究inparticular尤其；特别（作状语）e.g.Tomisparticularaboutfoodandclothing.e.g.HelikesreadingthebookswrittenbyLuXuninparticular.用心爱心专心StepFour:Homework:ØTodoPartsB1andB2onpage91inWorkbookØTodopartsD1andD2onpage93inworkbook用心爱心专心
