goodspractitionersmustunderstandEnglishcommonsense•Fundamentalsofthefastmovie•CommonEnglishvocabularyused•Englishabbreviationsandexpr•Developmenttrendsandchallenges•Essentialskillsandqualities01CATALOGUEFundamentalsofthefastmovieDefinitionoffastmovingconsFastmovingconsumergoods(FMCG)areproductsthathaveashort01shelflifeandareconsumedquicklyTheyincludeitemssuchaspackagedfood,beverages,toys,householdcleaners,andothersimilarproductsTheterm"fastmoving"referstothespeedatwhichtheseproductsaresoldinthemarket02Fastmovingconsumergoodsaretypicallysoldinsmallquantitiesandrequirefrequentreplacementduetotheirshortshelflife03ClassificationoffastmovingBasedontheirshelflife,FMCGproductscanbeclassifiedintotwocategories:shortshelflifeandlongshelflifeproductsShortshelflifeproductshavealifespanoflessthanayearandincludeperishableitemssuchasfreshfruitsandvegetables,dailyproducts,meat,andfishLongshelflifeproductshavealifespanofmorethanayearandincludeitemssuchaspackagedfood,beverages,toys,householdcleaners,andothersimilarproductsCharacteristicsofthefastmoFastmovingconsumergoodshaveahighturnoverrateduetotheirshortshelflifeandfrequentdemandbyconsumersTheseproductsaretypicallymass-producedandsoldatalowerpricepointtoresourcehighconsumptionFastmovingconsumergoodsarehighlycompetitiveinthemarket,withalargenumberofbrandsandcompetitorsThedemandforfastmovingconsumergoodsisinfluencedbyfactorssuchasweather,seasons,andconsumersentiments02CATALOGUECommonEnglishvocabularyusedFoodrelatedEnglishvocabularyFastfoodreferstoprecookedfoodthatcanbeeatenquicklyCommonexamplesincludeburgers,friedchicken,andpizzaDairyproductreferstoproductsderivedfrommill,suchasmill,yogurt,cheese,etcFruitandvegetablesrefertofreshfruitsandvegetables,includingapples,bananas,tomatoes,etcEnglishvocabularyforbeveragesSoftdrink01akindofsweetdrink,commonlycarbonizedwater,suchasCocaCola,SpriteCoffee0203akindofhotdrink,usuallymadefromcoffeebeans,withorwithoutmilkandsugarTeaakindofhotdrinkmadefromtealeaves,withorwithoutmilkandsugarEnglishvocabularyfordailyconsumptionFitnessequipmentreferstotheequipmentusedforfitnesstraining,suchasstreams,weights,etcGroceryreferstothegeneralstorewheredailynecessitiesaresold,suchasBeautyproductssupermarketsandconservationstoresrefertocosmeticsandpersonalcareproducts,suchasskincream,perfect,etc03CATALOGUEEnglishabbreviationsandexprEnglishabbreviationsandexprAbbreviationAconsensusformofwords,commonlyusedinwrittenlanguage,whichcanreplacealongwordorphraseExample"e.g."standsfor"forexample"FinancialrelatedEnglishabr"BalanceSheet"isshortenedto"BS"or"B/S""IncomeStatement"isshortenedto"IS"or"I/S"04CATALOGUEDevelopmenttrendsandchallengesMarketdevelopmenttrendsMarketgrowth01Thefastmovingconsumergoodsmarketisgrowingrapidly,drivenbyfactorssuchaspopulationgrowth,urbanization,andchanginglifestylesShiftinconsumerpreferences02ConsumersareincreasinglydemandinghighqualityproductsthatmeettheirneedsandpreferencesE-commerce03Theriskofe-commercehastransformedthewayconsumersshopforproducts,promotingnewopportunitiesforfastmovingconsumergoodscompaniesIndustryChallengesandOpportunitiesCompetitionThefastmovingconsumergoodsindustryishighlycompetitive,withnumericalplayersvyingforashareofthemarketCostpressuresRisingcosts,suchasrawmaterialpricesandlogisticsexpenses,areputtingpressureontheprofitmarginsofcompaniesOpportunitiesinemergingmarketsF...
