I黑河市鄂伦春民俗旅游开发研究摘要目前以弘扬民族民间文化，展现民族地域风采为主要内容的民俗旅游成为旅游的特色之一，随着民俗旅游的开发和发展，对民俗礼仪旅游的影响也越来越大。民俗文化旅游市场，极少数的旅游产品拥有独一无二的天然民俗文化资源，具有不可替代的旅游体验价值。要突出本地的独有的旅游特色，才能使其旅游体验独具差异性，其次，传播文化，增进民族间、地区间的了解，友谊交流与合作是民俗文化类旅游资源开发带来的又一大功效。本文围绕黑河市鄂伦春民俗旅游开发进行研究，基于相关概念界定，民俗旅游开发利弊理论等，以黑河市鄂伦春民俗旅游开发为案例进行深入探讨，对民俗旅游开发尚存问题进行分析，进而提出了针对不同角色的民俗旅游开发对策与建议，以期为相关管理者提供有价值的参考。关键词：黑河市鄂伦春；民俗旅游；旅游开发IIAbstractAtpresent,folktourismwiththepromotionofnationalfolkcultureandthedisplayofethnicregionalstylehasbecomeoneofthecharacteristicsoftourism.Withthedevelopmentanddevelopmentoffolktourism,theinfluenceonfolketiquettetourismisalsogrowing.Inthefolkculturetourismmarket,averysmallnumberoftourismproductshaveuniquenaturalfolkcultureresourcesandhaveirreplaceabletourismexperiencevalue.Itisnecessarytohighlighttheuniquetourismcharacteristicsofthelocalityinordertomakeitstourismexperienceunique.Secondly,tospreadcultureandenhanceinter-ethnicandinter-regionalunderstanding.Friendshipexchangesandcooperationareanotherbroughtaboutbythedevelopmentoffolkcultureandtourismresources.Greateffect.ThispaperfocusesonthedevelopmentoffolkloretourisminElunchun,HeiheCity.Basedonthedefinitionofrelatedconceptsandthetheoryoftheadvantagesanddisadvantagesoffolktourismdevelopment,thispaperdiscussesthedevelopmentoffolkloretourisminHeilongjiangElunchunasanexample,analyzestheexistingproblemsoffolktourismdevelopment,andthenproposesFolkloretourismdevelopmentstrategiesandsuggestionsfordifferentroles,inordertoprovidevaluablereferenceforrelevantmanagers.Keywords:Elunchun,HeiheCity;folktourism;tourismdevelopment目录摘要.............................................................................................................................IAbstract..........................................................................................................................II前言................................................................................................................................1一、民俗旅游开发研究概述........................................................................................2（一）民俗旅游开发研究的概念及意义.............................................................21.民俗旅游开发的概念...................................................................................22.民俗旅游开发的意义...................................................................................2（二）民俗旅游开发研究的利弊.........................................................................31.民俗旅游开发研究的利处...........................................................................32.民俗旅游开发研究的弊端...........................................................................4二、民俗旅游开发研究的原因及设计方案................................................................5（一）民俗旅游开发研究的原因.........................................................................51.民俗旅游开发研究的主观原因...................................................................52.民俗旅游开发研究的客观...
