1.Title:M4Unit11Lesson3Generalintroduction：ThislessonistakenfromabookofNewSeniorEnglishforChinabyBeijingNormalUniversity.Thislessonisaboutthereadingpart.Bylearningthispassage,thestudentscanmastersomelanguagepointsandreadingskills,aswellassomerightlifeguides.2.Teachingaimsanddemands(1).knowledgeobjects1).Vocabulary:advertise,classic,certain,sew,beer,corporation,brand,suitable,advertiser,budget,visually,boom,visual,concept,approach,humor,contemporary,contribution,citizen,niece,nephew.2).Phrase:standout,consistof,indirectcompetitionwith,consistof,linkedto,belinkedwith,aimto,participatein,3).grammar:Gegundsasasubject/verb/preposition/noun(2).Abilityobjects1).Listeningskills：understandwhattheteacherissaying,listentothetapeafterclass..2).Readingskills：generalunderstanding，detailinformation3).Speakingskills：usethenewexpressionstotalkaboutAdsinyourdailylife.4).writingskills：writeashortpassageaboutyouropinionsonAdswithnewexpressionslearned.(3).emotionobjectsAdshelpusknowmoreabouttheproducts,buttherearealsocheatsinads.Weshouldobservecarefullyaboutadsbeforebuythegoods.Weshouldwatchmorepublicadvertisements,participateinimprovingourneighbourhood,protecttheenvironment,andhelpotherpeople..3.TeachingkeysanddifficultiesGegundsasasubject/verb/preposition/noun4.Teachingmethods(1).Fastreading(2).Detailedreading(3).explaining(4).Taskbasedgroupdiscussion5.Teachingaidscomputer,overheadprojector,PPT6.CoursenumberWewillfinishthislessonin3classes.Thisisthereadingclass.7.TeachingproceduresGeneralintroduction:Step1isforlead-in.Step2,3isforreadingandlisteningskillsobjectives;Step4isforknowledgeobjectives;Step5isforspeakingskillsobjectivesandemotionobjectives;Step6,7isforconsolidationofnewknowledgeandpracticestudents’writingskills.Thuswecanmeetalltheteachingdemands.Step1Greetings.Revisionandsmoothlystartthenewlesson(2minutes)Step2Fast-readingandsearchfortheanswerfor"T"or"F"questions,generalunderstanding.(8minutes)”modernadvertisementsweremadetomakepeopleforgetthatsomeoneistryingtosellthemsomething.TorF?””Notalladsaretryingtosellpeopleproductsorservices.TorF?”Step3Detailedreadingandlookfortheinformationneeded.Theabilitytogetdetailinformation.(9minutes)“Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?””Whathasthegovernmentdoneduringthelastdacade?”Step4Explaindifficultsentencesanduseofnewphrasesindetailunderthehelpofsometeachingequipments.(10minutes)Step5Task-baseddiscussion(10minutes)Workingroupsoffour,chooseoneadvertisementyouknowanddescribeit.Usesomeofthewordsandphraseslearnedtoday.Step6Summaryofthelessonwithrelatedexercises.Mentiontheemotionalobjects.(5minutes)Step7Homework（1minute）saybye.(1).Doexercise8,9,10intheexercisebook.Thisisusedtomakethestudentshaveafurtherunderstandingofnewwordsandnewgrammars.(2).writeashortpassageaboutwhatistherightthingtodoonthetopicdiscussedtoday.(atleast100words)8.BlackboarddesignInordertomaketheblackboarddesignclearlyandneatly,Iwilldividetheblackboardintothreeparts.Ontheleft,I’llwriteteachingaims;inthemiddleoftheblackboard,thereshouldbeimportantanddifficultlanguagepoints,andontheright,Iwillwritethesummaryofthiswholeclass.Vocabulary,phrase,grammarGegundsasasubject/verb/preposition/nounExamplesandanalysisSummarywithpracticeonteachingpoints.Reading,speaking,writing,listeningCultureandlifeguidesName：HuRonghuaDate：2012....
