Reading(2)：AdvertisementsVIP专享VIP免费

Class11,Grade1MsWangWelcometotheunit&ReadingLearningaims:Inthisclass,wewill1.readanarticleaboutadvertisements2.andtrytomastersomereadingskillsaboutreadingexpository[k‘spzətr]ɪɒɪwriting.说明文Wherecanwefindads?TvsRadiosWebsitesNewspapersWherecanwefindads?Almosteverywhere.Forexample,onbillboards广告牌,ontheInternet,onTV，innewspapers/magazines,inleaflets,orinbusesetc.Whatareadvertisements?Whatareadvertisements?P1advertisementsareagoodwayto____________________________areagoodwayto____________________________sellproductsorservicesmakepeopleawareoftheneedsofothersandthedangersaroundsaroundhim1234commercialadvertisementspublicserviceadvertisements/PSAsWhatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.commercialads/CAs商业广告publicserviceads/PSAs公益广告A:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传Whataretheaimsofthem?A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育A:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一Protectwater,Protectourselves.slogan标语ChoosethegoodsloganA.Protectwater,protectourselves.B.Enjoyyourmusic,enjoyyourSony!C.Neverdeletegreen,keepitforever!D.Shoescanfly!Sodoyourdreams!ReadingReadingstrategy:Theformatofit；1.Introductionofthesubject2.Examplesandfactsthatdeveloporsupporttheidea3.conclusionThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)SupportingdetailsexamplesorfactsConclusionTypesofads_____2_____differencesPlacesfoundMethodsused_____7____Validity(正确性）____1_____newspapers,____3____,theInternet,radioandtelevisionarethe_____4______placestofindadvertisements.Adsuse___5_____language,and____6____picturesto___8____aproductorservicetheydonottellyouthecompletetruthPSAsto___9____peopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfaretheyare__10___andwecanlearnalotbyfollowingtheadvicetheygiveComparison:CommercialadssimilaritiesPurposesmagazinescommoncleverattractivepromoteeducatebeneficialCAsVSPSAsEvenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.Wemustnotfallforthiskindoftrick.ToothpasteadSupermarketfreshestfoodadHowmanyexamplesaregiventous?Whatarethey?purposeCAsProjectHopeSmokecigarettesTheyaremeanttobenefitthepublic,andwecanoftenlearnalotbyfollowingtheadvicetheygive.PSAspurposebecomerich.enjoyourlivesbetter.becomefamous.getmoreinformation.getwhatwewant.broadenourhorizons.getinformedofsocialissues.Adscanhelpusto1.Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2.Doyouthinkadvertisementstellthecompletetruth?Whyorwhynot?ConclusionAboutadvertisements,wemustalluseourintelligenceandnotbeaslavetothem.Soweshould___________besmart!WritingWriting：：Advantages&disadvantagesofAdvantages&disadvantagesofads.ads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.What’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.------StewartH.Britt做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其他人知道．－－－布列特