Lesson23Lesson23PushThatProductPushThatProductWhat’sagoodwaytopushaproduct?Advertising!Canyouguesswhoheis?Push-pinPush-pinHewastheinventorwhoinventedthepush-pin.EdwinMooreWho’sEdwinMoore?EdwinMooreinventedintheworld.push-pinthefirstWhat’sapush-pin?Apush-pinisa“”thatyou“”.pinpush埃德温摩尔发明了世界上第一个图钉。图钉就是你用来“推”的“钉子”。There’sapush-pinholdingupholdingupthispieceofpaper.Wheredoweuseapush-pin?“Youpushitintoor.”Whydoweuseapush-pin?“Toholdupholdup.”wallsbulletinboardsposters,mapsandotherpapers你把它推进墙或者广告板。为了固定固定住海报、地图和其他文件。In1900--EdwinMoorehadanideatomakeuseful.Firstbigsuccess--Acompanypaidhimforsomepush-pins!In1903--HebeganhisproductacrosstheU.S..Firstad--Inamagazinecalled.somethingadvertising$1000TheLadiesHomeJournalToday--theMoorefamilytheMoorePush-PinCompanystillownsthecompany.productsemployeesfactory41with100machines*morethan200*small*useful*push-pins$2$2144$1,000?72,000What'stheprice?$4.95100moreexpensive…$0.051What'stheprice?Let’shavealook~~~!Answerthequestions:1.WhoisEdwinMoore?2.Whatisapush-pinfor?3.HowdidEdwinMoorebeginhisbusiness.4.Whatdoes“pushaproduct”mean?5.WheredidMoorefirstadvertisehisproduct?1.WhowasEdwinMoore?Hewastheonewhoinventedthepush-pin.2.Whatisapush-pinfor?Apush-pinisusedtoholdupposters,mapsandotherpapers.3.HowdidEdwinMoorebeginhisbusiness?Heboughtsomesuppliesandrentedaroom,andmadepush-pinsintheafternoonandevening,andsoldtheminthemorning.4.Whatdoes“pushaproduct”mean?Itmeanstosellit.5.WheredidMoorefirstadvertisehisproduct?HeadvertisedhisproductinamagazinecalledTheLadiesHomeJournal.Somekeywords1.rentv.租借；租用eg.他在工厂附近租了一间房。Herentedaroomnearthefactory.•rent…from…向……租eg.他常向图书馆借书。Heoftenrentsbooksfromthelibrary.•rent(out)…to…把……出租给eg.他把房子租给工人。Herentedhishousetotheworkers.2.ownv.拥有；有eg.1.他有很多钱。Heownsalotofmoney.2.他有一辆新车。Heownsanewcar.adj﹠pron属于自己的eg.1.我亲手做的。Ididitwithmyownhands.我亲眼所见。Isawitwithmyowneyes.onone’sown独自地eg.他独自一个人来。Hecamehereonhisown.3employeen.员工；雇员employv.雇佣employern.雇主；雇佣者employeen.受雇者；雇工；雇员interviewv.接见；采访；会见；面试interviewern.接见者，记者,采访者intervieween.被接见者,被采访者,被面试者trainv.培养，训练，培训trainern.培训人，教练员traineen.受培训人，学员，实习生Usefulexpressions1.用了很少的钱，他买了些日常用品，租了间房子。Forlittlemoney,heboughtsomesuppliesandrentedaroom.2.这里正有一枚图钉钉着一张纸。Thereisapush-pinholdingupthispieceofpaper.3.什么是推销一种产品的好方法?What’sagoodwaytopushaproduct?4.它在全世界卖出了无数的图钉。Itsellsthousandsofpush-pinsallovertheworld.1.Forlittlemoney,heboughtsomesuppliesandrentedaroom.buysth.formoney用钱买东西(=paymoneyforsth.)eg.1.我用80美元买了这双鞋。Iboughtthispairofshoesfor＄80.2.他用10元钱买了一支笔。Heboughtapenfor￥10.2.Thereisapush-pinholdingupthispieceofpaper.Therebe(a/an)sb.doingsth.正有……在干什么。eg.1.教室里有个男孩在读书。Thereisaboyreadingintheclassroom.2.路上有个钱包Thereisapurselyingontheroad.3.What’sagoodwaytopushaproduct?awaytodosth.或awayofdoingsth.做…的方法eg.他已经告诉我烹调那种菜的方法了。Hehastoldmethewaytocookthatdish.=Hehastoldmethewayofcookingthatdish.4.Itsellsthousandsofpush-pinsallovertheworld.handred,thousand,million,billion等词表示确切数字(作具体的基数词)时,用单数,后面不接of；表示大概数目、很多、数以…计时，用复数形式+of结构eg.树林里有许多小鸟。Therearethousandsofbirdsinthewoods.图书馆有3000册书。Therearethreethousandbooksinthelibrary.Exercise一、Completethesentences1.Pleasepushitintothe_______(布告)board.2.Therearesome_______(女士)talkingthere.3.Wecanreadthe___________(杂志)inthe____________(阅览室).4.Hewantstofindahousefor_______(出租)5.Heisthebest__________(员工)ofthiscompany.bulletinladiesmagazinesreadingroomrentemployee二、Usingthesuitableformtofillintheblanks1.I’llhavefun_______(play)thisgamewithyou.2.It’shard_____________(understand).3.Wouldyouplease________(notturn)ontheradio.4.Doyourememberhow_______(make)acake?5.Doyouknowascientist________(call)Newton?playingtounderstandnotturntomakecalled
