湖南大学市场营销学调研报告题目：格子铺经营现状调研报告学院名称：工商管理学院专业班级：工商管理二班学生姓名：戴桂园葛一潼龚丹娜何巧云学号：201206010201201206010203201206010204201206010206指导老师：万炜张红内容目录第一节执行总结-----------------------------71.1研究问题----------------------------------------71.2研究方法----------------------------------------71.3结论和建议--------------------------------------7第二节研究问题-----------------------------102.1研究背景-------------------------------------102.2问题陈述--------------------------------------11第三节研究方法-----------------------------113.1理论基础----------------------------------------113.2分析模型----------------------------------------113.3研究问题----------------------------------------113.4研究假设----------------------------------------123.5影响因素----------------------------------------12第四节研究设计-----------------------------124.1所采用的研究设计的类型------------------------124.2信息要求--------------------------------------124.3原始数据收集----------------------------------124.4量表技术--------------------------------------124.5问卷设计和预测试------------------------------134.6抽样技术--------------------------------------134.7现场工作--------------------------------------13第五节数据分析-----------------------------135.1问卷分析-------------------------------------14第六节研究结果-----------------------------306.1CY格子铺现状----------------------------------306.2格子铺内外部环境分析-------------------------316.3机会与挑战-----------------------------------32第七节焦点小组访谈纪要---------------------33第八节研究局限-----------------------------36第九节结论和建议---------------------------379.1结论-----------------------------------------379.2营销建议------------------------------------38第十节心得体会-----------------------------40表目录表格1⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯14表格2.....................................................................................................................................14表格3.....................................................................................................................................15表格4.....................................................................................................................................16表格5.....................................................................................................................................17表格6.....................................................................................................................................18表格7.....................................................................................................................................18表格8.....................................................................................................................................19表格9.....................................................................................................................................20表格10...................................................................................................................................21表格11...................................................................................................................................25表格12..........
