创业项目：宅急洗洗衣店目录1.执行总结..............................................51.1项目简介..........................................61.2项目背景..........................................51.3项目发展前景......................................61.4营销策略..........................................61.5营运管理..........................................61.6财务分析..........................................61.7风险分析..........................................61.8公司标识..........................................62.公司概况..............................................72.1公司描述..........................................72.2业务描述.........................................102.2.1干洗业务....................................102.2.2水洗业务....................................102.2.3衣物保养....................................102.2.4业务流程.....................................82.3.店面选址.........................................92.4店面设计.........................................122.5经营规模及状况...................................122.6公司管理结构图...................................123.行业和市场分析........................................63.1行业运行环境分析................................133.2目标顾客描述.....................................133.3市场定位.........................................143.4市场发展潜力分析.................................163.5服务与支持.......................................164.竞争性分析...........................................174.1项目可行性分析...................................174.1.1.项目的技术性、创新性、成熟性及风险性........174.1.2.市场调研...................................174.2竞争环境分析.....................................174.2.1地理环境..................................174.2.2竞争环境....................................184.3洗衣店行业格局分析...............................184.3.1同行业的竞争................................184.3.2替代品威胁..................................184.3.3潜在进入者的威胁............................184.3.4顾客议价能力................................184.3.5供应商议价能力..............................194.4ＳＷＯＴ分析.....................................195.服务与营销...........................................205.1我们的服务.......................................205.2营销策略.........................................205.2.1广告宣传....................................205.2.2质量保证....................................205.2.3价格策略....................................216.风险分析.............................................226.1社会效益及风险分析...............................226.2未来两年的发展规划...............................227.财务预测与分析.......................................237.1投资成本.........................................237.1.1创业初期初始投资成本........................237.2财务预算.........................................237.2.1预计资产负债表..............................237.2.2预计利润表..................................257.2.3预计现金流量表..............................26附录...................................................291.执行总结1.1项目简介项目名称：宅急洗洗衣店经营项目：大学生及中专生衣物的水洗及保养项目宗旨：为顾客提供舒心服务，让衣服亮丽如新服务理念：用爱去关注，用心去服务项目寓意：以“爱”为服务理念，服务于情侣、亲子以及同学等创意来源：干净整洁的靓丽服装让人们在生活中格外清...
