网约车与出租车服务策略比较——基于大学生出行选择视角 社会学专业VIP免费

网约车与出租车服务策略比较——基于大学生出行选择视角摘要近年来，随着互联网＋背景下网络约车平台和专车服务的兴起，以及消费者对高品质出行服务需求的日益加大，传统出租车行业经营困境日益凸显，受“互联网＋”的影响以及出租车该采取何种竞争策略以应对消费环境的变革，谋取可持续发展动力成为行业关注的热点问题。本文围绕网约车与出租车额服务策略对比分析，探讨出租车行业发展存在的问题，并尝试从顾客满意度的视角，提出出租车行业与互联网时代相融合的、具有竞争性的、可实施的竞争策略，以期为相关管理者提供有价值的参考。关键词：网约车；出租车；乘车体验；服务策略AbstractInrecentyears,withtheriseofnetworkcarplatformsandcarservicesinthecontextofInternet+,andtheincreasingdemandforhigh-qualitytravelservicesbyconsumers,thetraditionaltaxiindustryhasbecomeincreasinglydifficulttooperate,andisaffectedby“Internet+”.Andwhatkindofcompetitivestrategyshouldbeadoptedbytaxistocopewiththechangesintheconsumerenvironment,andthepursuitofsustainabledevelopmenthasbecomeahotissueintheindustry.Thispaperfocusesonthecomparativeanalysisofthenetworkcarandtaxiservicestrategies,discussestheproblemsexistinginthedevelopmentofthetaxiindustry,andattemptstointroducethecompetitiveandpracticalimplementationofthetaxiindustryandtheInterneterafromtheperspectiveofcustomersatisfaction.Competitivestrategytoprovidevaluablereferenceforrelevantmanagers.Keywords:networkcar;taxi;rideexperience;competitivestrategy目录摘要.....................................................................................................................1Abstract...................................................................................................................1一、绪论.................................................................................................................3（一）研究背景及意义..................................................................................3（二）国内外研究现状..................................................................................3（三）研究内容与方法..................................................................................4二、相关概念界定与理论基础.............................................................................5（一）竞争战略..............................................................................................5（二）基于顾客满意度的服务营销理论......................................................5三、网约车与出租车服务策略比较分析.............................................................6（一）网约车服务策略分析..........................................................................6（二）出租车服务策略分析..........................................................................7（三）网约车与传统出租车的服务策略对比分析......................................8（四）网约车的服务营销优势......................................................................9（五）网约车对传统出租车行业的影响调查............................................101.问卷结果——乘客部分......................................................................102.问卷结果——司机部分......................................................................11四、互联网时代下出租车服务策略优化建议...................................................12（一）精准化服务营销——尝试微信打车................................................12（二）规范化服务营销策略............................................