江西赣南脐橙出口策略研究摘要在赣州地区，赣南脐橙已经成为了明星产品，相比于其他农产品而言，其品牌价值已经遥遥领先，在赣州地区属于最为主要的农产品牌。不断壮大的赣南脐橙已经为赣州地区的经济带来了极大的推动效果，解决了农村数十万的劳动力，其相关配套产业也带来了众多就业岗位。然而，随着产量的不断增加，全国出现了销售饱和的情况。为了能够突破这一发展瓶颈，只有通过出口的方式来实现全新的销量增加，也才能够获得更多的利润增长。本文的研究对象为赣南脐橙，主要的研究方法为文献与综合分析相结合，以赣南目前的出口情况为基础进行分析，，将其中潜藏的问题予以挖掘，并找出其中的具体原因，然后，以目前的问题为基础给出了能够为赣南脐橙扩大出口额度的针对性方案。关键词：赣南脐橙；出口现状；出口策略StudyonExportStrategyofnavelOrangeinJiangxiProvinceAbstractInGanzhou,navelorangehasbecomeastarproduct.Comparedwithotheragriculturalproducts,thebrandvalueofnavelorangeisfarahead,anditbelongstothemostimportantagriculturalbrandinGanzhou.ThegrowingnavelorangeinsouthernJiangxihasbroughtgreateffecttotheeconomyofGanzhou,solvedhundredsofthousandsoflaborforceinruralareas,andbroughtmanyjobstoitsrelatedsupportingindustries.However,withthecontinuousincreaseofproduction,therehasbeensaturationofsalesthroughoutthecountry.Inordertobreakthroughthisdevelopmentbottleneck,onlythroughtheexportwaytoachieveanewincreaseinsales,butalsotogetmoreprofitgrowth.TheresearchobjectofthispaperisnavelorangeinsouthernJiangxi.Themainresearchmethodisthecombinationofliteratureandcomprehensiveanalysis.BasedonthecurrentexportsituationinsouthernJiangxi,thepotentialproblemsareexcavated,andthespecificreasonsarefound.Then,basedonthecurrentproblems,aspecificplanisgiventoexpandtheexportquotaofnavelorangeinSouthernJiangxi.Keywords:navelorangeinsouthernJiangxi;exportstatusquo;exportstrategy目录1绪论.......................................................................41.1选题的背景依据、意义.................................................41.2国内外研究综述.......................................................41.3研究思路.............................................................41.4研究内容和方法.......................................................52赣南脐橙出口现状...........................................................52.1出口数量.............................................................52.2出口市场分布.........................................................62.3出口渠道.............................................................63制约赣南脐橙出口的原因分析................................................73.1缺乏标准化生产体系...................................................73.2出口质量监管较弱.....................................................83.3营销方式一成不变.....................................................83.4品牌价值不高.........................................................84提高江西赣南脐橙出口策略的方式............................................94.1实现标准化生产管理...................................................94.2引进国际质量标准和认证体系..........................................104.3加强营销方式的创新..................................................104.4提升品牌价值........................................................11结论.......................................................................12参考文献...................................................................13致谢........................................
