讲好中国故事——以“一带一路”为例研究我国对外传播策略 市场营销专业VIP免费

摘要在当今世界经济政治新格局背景下，文化软实力成为一个国家发展水平及其在世界所处的国际地位的重要考量因素，“一带一路”倡议从提出到不断完善直至国际合作峰会的成功举办，“一带一路”已经成为我国对外传播的一个重要窗口，为我国文化“走出去”提供了条件和范式。随着“一带一路”倡议的推进，相对应的也对我国对外传播能力的提升提出新规范。我国综合国力和在世界的地位的提高，使得我国更加积极主动地去开展对外传播工作、以树立良好的国际形象。自2013年倡议提出以来，经过五年的探索，我国及海外媒体越来越关注“一带一路”对外传播活动，中国急需提升自己在国际舆论场的发言权，优化自己对外传播策略，主动发出自己的声音。本文主要采用文献研究法和个案研究法，通过网络资源、高校图书馆网络数据库资源、馆藏图书等方式检索了大量的文献资料，从而进一步确定自己的框架。文章以“一带一路”为研究对象，从对“一带一路”倡议诞生的背景出发，探讨“一带一路”对外传播目的及现实意义与实践意义，指出当前“一带一路”对外传播的现状与必要性；进一步探讨当前我国“一带一路”在进行对外传播过程中遇到的天战和主要问题，在此基础上，探究现阶段对外传播的策略，为提升我国对外传播能力的建设提供一些经验和借鉴。关键词：讲好中国故事；对外传播；一带一路倡议；策略；AbstractAgainstthebackgroundofanewworldeconomicandpoliticalpattern,culturalsoftpowerhasbecomeanimportantconsiderationofacountry'slevelofdevelopmentanditsinternationalpositionintheworld.The"BeltandRoad"initiativehasbecomeanimportantwindowofourcountry'sexternalcommunicationfromthepointofviewofitscontinuousimprovementuntilthesuccessfulholdingoftheInternationalCooperationSummit.Ithasprovidedtheconditionsandparadigmsforourcultureto"goout".WiththedevelopmentoftheBeltandRoadinitiative,newstandardshavebeenputforwardfortheimprovementofChina'sexternalcommunicationcapacity.China'scomprehensivenationalstrengthandtheimprovementofitspositionintheworldmakeourcountrytaketheinitiativetocarryouttheworkofexternalcommunicationinordertosetupagoodinternationalimage.Sincetheinitiativewasputforwardin2013,afterfiveyearsofexploration,Chineseandoverseasmediahavepaidmoreandmoreattentiontothe"BeltandRoad"communicationactivities.Chinaurgentlyneedstoenhanceitsvoiceintheinternationalpublicopinionfieldandoptimizeitscommunicationstrategy.Taketheinitiativetomakeyourownvoice.Thispapermainlyadoptstheliteratureresearchmethodandcasestudymethod,throughcybersource,networkdatabaseresourceofuniversitylibrarycollectionofbooks,retrievealotofliterature,soastofurtherdeterminetheirframework.BasedontheTheBeltandRoad"astheresearchobject,startingfromthe"TheBeltandRoad"initiativewasborninthebackground,discussion"TheBeltandRoad"externalcommunicationpurposeandpracticalsignificanceandpracticalsignificance,pointedoutthecurrentstatusofTheBeltandRoad"externalcommunicationandnecessity;tofurtherexplorethecurrentChina's"TheBeltandRoadencounteredinforeigncommunicationinthedaysofwarandthemainproblems,onthisbasis,thepresentstageofinternationalcommunicationresearchThestrategyprovidessomeexperienceandreferencefortheconstructionofourcountry'sexternalcommunicationability.Keywords:GoodstoryofChina;externalcommunication;BeltandRoadinitiative;Strategy;目录摘要IAbstractII目录IV第1章绪论11.1课题研究背景11.2研究的目的和意义21.2.1理论意义31.2.2现实意义41.3研究对象51.4研究方法51.4.1文献研究法51.4.2.个案研究法5第2章“一带一路”对外传播现状及必要性72.1国际：新格局下中国急需发声72.2国内：中国和平崛起形象需要8第3章“一带一路”对外传播面临的挑战93.1舆论劣势：普遍存在疑虑...