周黑鸭O2O商务模式策划方案参赛团队名称：勇闯天“鸭”联系人姓名：xx联系方式：xx团队成员姓名：xx完成时间：2015年5月5日周黑鸭O2O电商模式策划方案目录简介..................................................................................................................................................2一、背景介绍..................................................................................................................................3二、环境分析..................................................................................................................................3三、企业内外部分析......................................................................................................................5SWOT分析................................................................................................................................5四、目标..........................................................................................................................................7五、设计思路..................................................................................................................................8六、商务模式..................................................................................................................................81.价值主张...............................................................................................................................82.客户细分...............................................................................................................................93.客户关系.............................................................................................................................104.分销渠道.............................................................................................................................115.关键活动.............................................................................................................................126.关键资源.............................................................................................................................167.伙伴网络.............................................................................................................................168.成本构成.............................................................................................................................179.收入来源.............................................................................................................................17七、未来发展方向........................................................................................................................18O2P商务模式.........................................................................................................................18O2P模式构成.........................................................................................................................19（1）Online2Platform(线上平台)..................................................................................19（2）Online2Place(本地化)...........................................................................................21（3）Online2People(消费者)........................................................................................21会员模式................................................
