Lesson3TheAdvertisingGameUnit11TheMedia必修四PartIPre-reading1.Doyouknowwhatthefollowingadvertisementsareabout?“ImpossibleisNothing.”sportsclothingofworldfamousbrandAdidasthatoriginatedinGermany“Wetaketheworld’sgreatestpictures.”cameraofworldfamousJapanesebrandNikon“MyGoodness.MyGuinness”beerofGuinnessbrandthatoriginatedinLondon“UnderstandingcomeswithTime”AmericanTimeMagazine“Tide’sin,dirt’sout”TidewashingpowdersupportfortheAmericaneffortinWorldWarIAmericanWomen’srightsduringWorldWarIIclassicadvertisementaboutquittingsmokingPartIIReadingTask11.Whatdoesthepassagemainlytalkabout?A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.Theeffectofadsonourlife2.Whatkindofadvertisementsdoeseachparagraphtalksabout?Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicadvertisementadvertisementsinthemarketmodernadvertisementstopadvertisementsoftodaypublicadvertisementsReadandanswerthefollowingquestionsItprovidesusthenameofacompany,thelocation,thebrandnameandthepoduct.1)Whatdoesthesimplesttypeofadvertisementprovidetous?PartIIIReadingTask22)Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3)Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?Theyusehumor,surpriseandnewandunusualideasinmodernadvertisements.4)Whathasthegovernmentdoneduringthelastdecade?ThegovernmenthasworkedhardatusingpublicadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.subjectaimcontentstheclassicadsgiveinformationaboutfinding______________a.thenameofa_________b.whatthecompanies____c.wheretheyare_______andthe_______namesParagraph1companysellbrandlocatedcertainproductsPartIIIReadingTask3theclassicadsbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublica.___________picturesorthewordsof_______b.advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjecttheadsinthemarketParagraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectmodernadshigheststandardsofvisualdesignlightthinParagraph4aimcontentsthetopAdsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surpriseaswellasnewand________ideascreatefascinatinghumourunusualsubjectthetopadsoftodayhumour,surpriseaswellasnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectPublicAdvertisementsPublicAdvertisementsPartIVVoiceyouropinionDoyouthinktheadvertisementsusefulornecessary?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?Findthesewordsinthetextandmatchthemwiththemostsuitabledefinitions.approach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitablea)traditional,typicalb)companyc)rightforsomethingd)containclassiccorporationsuitableconsistofe)planofhowmoneyshouldbespentf)rapidincreaseg)ideah)methodi)belongingtothepresenttimej)areaaroundwhereyoulivebudgetboomconceptapproachcontemporaryneighborhood1.Doexercises8&10onpage27.2.Finishoffexercises1-6onpages70-71.3.Describeanadvertisementyoulike.
