展示设计中色彩的意境营造摘要在这个社会飞速发展的时代，展示设计作为一门新兴的行业，在近些年也得到了迅速的发展。然而纵观展示设计的发展史，我国现代展示设计的起步滞后于世界展示设计近一个世纪。此外，随着生活水平的提高，人们也不再仅满足于物质生活，而更加注重审美，追求精神世界，这就意味着对展示设计也有了更多的要求。然而在当下展示空间的设计中，许多设计都虚浮有余，意境不足。本文针对这一问题，研究了大量的资料，并分析了具体案例，运用科学的理论对展示空间中色彩的意境设计进行补充完善，期望能对当下展示空间的设计提供参考，以带给参观者更高的审美追求及更好的参观体验。【关键词】展示设计；色彩；意境ArtisticconceptionofcolorinthedisplaydesigntobuildAbstractInthiseraofrapiddevelopmentofsociety,displaydesign,asanemergingindustryinrecentyearshasbeenrapiddevelopment.Yetinthehistoryofdisplaydesign,moderndisplaydesigninChinastartslaggingindisplaydesignnearlyacentury.Inaddition,withtheimprovementoflivingstandards,peoplearenolongersatisfiedwithonlymateriallife,andpaymoreattentiontotheaestheticpursuitofthespiritworld,thismeansthatalsohavemorerequirementsfordisplaydesign.Inthedesignofthepresent,however,formanydesignarevain,andthelackofartisticconception,thelackofhumancare.Andaimingatthisproblem,ahugemassofdatawasstudied,andanalyzesthespecificcase,usingthescientifictheorytocomplementofthedesignoftheexhibitionspaceartisticconception,atthesametime,bringvisitorsatahigheraestheticpursuitandbetterexperience.Lookingforwardtoprovidereferenceinthedesignoftheexhibitionspaceofthepresent.【Keywords】Displaydesign;Color;Artisticconception目录引言......................................................................1一、研究内容、目的和意义..................................................1（一）研究内容............................................................1（二）研究目的............................................................1（三）研究意义............................................................1二、色彩与设计............................................................1（一）设计色彩的视觉吸引..................................................2（二）色彩的心理与象征....................................................2三、设计中的意境..........................................................3（一）意境的概念与来源....................................................3（二）展示空间中意境的营造方式............................................41.通过空间营造的意境..................................................42.通过材料营造的意境..................................................43.通过光线营造的意境..................................................54.通过色彩营造的意境..................................................5四、展示设计中的色彩与意境...............................................6（一）色彩与意境的和谐统一................................................6（二）色彩运用对不同展示空间意境效果的营造................................61.色彩运用对商业展示空间意境的营造....................................62.色彩运用对居住空间意境的营造........................................73.色彩运用对主题性博物馆意境的营造....................................8（三）展示设计中色彩的应用原则............................................9五、EmpororMoth服装店分析...............................................9结语.....................................................................10参考文献................................
