首届泉州市武术大赛策划案华体教育2016年10月22日1目录前言..........................................................................................................................................................................11.项目主体.................................................................................................................................................................22.活动目标.................................................................................................................................................................23.活动宗旨.................................................................................................................................................................24.活动定位.................................................................................................................................................................25.活动口号.................................................................................................................................................................26.活动要点.................................................................................................................................................................37.活动内容.................................................................................................................................................................38.广告媒介策略.........................................................................................................................................................3线上宣传：........................................................................................................................................................3线下宣传：........................................................................................................................................................39.活动组织方式.........................................................................................................................................................410.协调与保障...........................................................................................................................................................411.活动组织机构.......................................................................................................................................................412.现场安保措施.......................................................................................................................................................413.赛事期间日程安排...............................................................................................................................................414.武术比赛活动实施步骤与内容...........................................................................................................................5第一阶段：比赛前期阶段................................................................................................................................5第二阶段：比赛前准备阶段............................................................................................................................5第三阶段：比赛开始阶段....................................................................................................
