Teachingaimsanddemands:（教学目标）1.Helpstudentsknowaboutdifferentkindsofadvertisements.2.Enablestudentstoknowabouttheeffectsofthem.What’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.-----StewartBritt做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，但没有其他人知道．－－－布列特Askformore渴望无限Justdoit.只管去做。NikeSneakersThetasteisgreat.味道好极了。airlineserviceIfyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportant?safefastcomfortablecheap1.Whatisthepurposeoftheseadvertisements?•Tosellproducts/services•Toencouragepeopletobuyproducts/services.2.Whattypesofadsarethey?CommercialAdvertisementsWhatproblemdoestheadtellus?WhatdoyouthinkEarthDayisallabout?Whatproblemisthepostertryingtomakepeopleawareof?Makeeverydayagreenone!EarthDayMarch21stEarthDayaimstoincreaseman’senvironmentalawarenessandencouragepeopletotakecareoftheearthanditslivingthings.1.Fromtheposter,doyouthinkdrugsareharmful?2.Doestheadteachyouaboutthebadeffectsoftakingdrugs?Whatshouldwedo?Yestolife,notodrugs.Cherishourlives!Keepawayfromdrugs!Don'tletyourtearsbecomethelastdrop.1.Dotheywanttopromotesomeproducts?No!2.Whatisthepurposeoftheadsabove?Toeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.3.Whattypeofadsarethey?PublicServiceAdvertisements(PSAs)•Canyouthinkofasloganforthepictures?A:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforthead?Taiwan,China!Structureofthetext:Introduction:introductionofsubjectMainbody:2.Doesanadtellpeoplethecompletetruth?3.PublicserviceadsItofferssupportingdetails.Conclusion:Notbeaslavetoadvertisements!expositorywriting1.Whatisanad?Afterlistening,pleaseanswerthethreequestionsinPartA.1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.PleasereadthearticlecarefullyandtrytocompletetheexercisesinPartC1andC2.1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweenCAsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.DecidewhethertheyaretrueorfalsenotonlyNotallPSAsTFFTFTActivity:(debate)AdvantagesDisadvantagesMakelifecolorfulIncreasethecostofproductsEnlargeourfieldofvisionUnhealthyadspollutecultureStimulateconsumption（刺激消费）UntrueadscheatconsumersSpreadinformation&knowledgeCompletewithotherstoseewhoissuperiorOpennewmarket,promotingcompetitions&distribution……Hedonism（享乐主义）,moneyworship……•HaveatryDIYDesignanewadfortheproductsofLinwuShunhuaDuckIndustrialDevelopmentCorporationFindsomepartners•Planning（策划）：•Drawing（绘图）：•Wording（文字）：广告词？•Editing（排版）：Youradshouldcontaininformationabouttheproductandwhypeopleshouldbuyit.Don’tforgettoincludepicturesandtousesomeofthetechniquesyouhavelearntinthisunit.Homework:1Finishandpolishyourads.2Previewfornextclass.
