中国商业计划书案例网中国商业计划书案例网金融信息商业计划书编制单位：xx投资咨询有限公司编制时间：2014年11月中国商业计划书案例网中国商业计划书案例网目录第一章总论......................................................................................11.1项目名称...................................................................................11.2公司简介及法人代表.................................................................11.3商业模式.....................................................................................11.4产品与服务.................................................................................11.5盈利模式.....................................................................................11.6发展规划.....................................................................................11.7竞争优势.....................................................................................11.8融资计划.....................................................................................11.9财务预测.....................................................................................1第二章市场分析..............................................................................22.1宏观环境分析..............................................................................22.2我国贷款行业市场分析..............................................................62.2中国汽车消费市场分析..............................................................8第三章产品与服务........................................................................113.1贷款业务....................................................................................113.2信用卡业务................................................................................123.3投资理财业务............................................................................123.4汽车服务....................................................................................133.5论坛.............................................................................................14第四章商业模式及会员制政策....................................................154.1商业模式...................................................................................15中国商业计划书案例网中国商业计划书案例网4.2会员制政策...............................................................................154.2.1会员入会条件.................................................................154.2.2会员等级划分.................................................................154.2.3会员获取积分的方式.....................................................154.2.4会员享受的服务.............................................................154.3盈利模式....................................................................................15第五章战略规划............................................................................165.1项目竞争优势...........................................................................165.2战略目标...................................................................................165.3实施计划...................................................................................16第六章营销策略............................................................................176.1平台推广策略............................................................................
