高三英语完型填空教案Module4Unit1CloseTest(PartB)FridayOctober22,2010Designer:MaggyExaminer:GroupSenior3Class___________Name____________Teachingandlearningaimsandrequirements:1.Tolearnmoreaboutthenewtestingitem(PartB)intheNEMT;2.Togettoknowsomeskillsoffill-in;TeachingandlearningdifficultiesandimportanceSummarizethecommontestingpointsandthewaysofdealingwiththenewtestingitem(PartB)intheNEMTStep1:Lead-inPleasecompletethesentenceswithonlyONEwordforeachblank.1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.2.Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.3.Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.However,westillmustbeawareofthemethodsusedinadvertisementstotryandsellusthings.4.Theyjusthopethatwhenyoureadthead,youwillfeelgoodabouttheirnicecommentandrememberthewords‘freshestfood’andconnectthemtothefoodinthesupermarket.5.Ineverknewthatadvertisementsweresointeresting!TheinformationIfoundwillreallyhelpmetoeducateothers.6.Iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.7.Ithinkitcanbedangerousbecauseadvertisementsaftermakepeoplebelievesomethingthatisnottrue.Inmyopinion,thismayhaveharmfuleffects.Step2:SampleAdsareplaying1animportantpartinourlives.Ididsomeresearchinadvertisements,andhavesomeinformationtosharewithyou.Oneofthegoalsofadsis2toencouragepeopletobuyproductsorserviceorbelieveinanidea.Sointheway,maybethecontentsofsomeadsare3nottrue.Buttherearelawstoprotectus.Somecleveronesevenusewordsoftricksforustofall4forthem.Notalladsplaytricksonus,5though.TheadscalledPSAsmaynotbethesame.Theyaimtoserveusandteachus6howtoleadbetterlives.PSAsareoftenplacedforfree.Theydealwithlargesocialissues,7whichoftenaffectpublicwelfare.Alloftheseadsarehelpful,andyoucanlearnalotby8following/takingtheadvicetheygive.So,withsomanyadsaround,weshouldbesmartaboutads.Step3:Commontestingpoints1.art(冠词)a,an,the2.Prep(介词)in,on,with,before,after…3.adv.(副词)hardly,therefore,however…4.pronoun(代词)Everyone,everything,neither,all…I,me,minemyself…;this…5.modelverb(情态动词)Can,might,will,should,oughtto…6.conj(连词)Who,whose,where,whether…but,otherwise…though,unless…7.linkingwords(关联词语)Step4:HowtocompletethepassageFirstreadthepassagequicklyandgetthemainidea.Thenfillintheblankssentencebysentenceaccordingtothecontext.Lastreadthepassageagaintomakesureaboutyouranswers.Anadvertisementcampaignis1anorganizedprogrammeofadvertisementsusingvariouskindsofadvertisementstoreachaparticularaudience.Inanadcampaignyoucanusedifferentkindsofmedia,2includingnewspapersmagazines,televisions,billboards,mailings,etc.Firstly,wemusthaveacleargoalandtargetaudienceinmind3whenwestartanad.campaign.4It’simportanttoknowyouraudienceso5youcancreatetherightmessagefortherightpeople.Secondly,youshouldknowthemessageyouwanttosendtotheaudienceandtrytoappeal6tothewaytheaudiencewillreact.Youcangatherthisinformationfromyourresearch.Finally,therearemanydifferentwaystogetyourmessageacrosswhenyouareputting7togetheranadcampaign.Alltheapproachesyouchoose8shoulddependonyouraudienceandwhichkindsofadsreachthatparticulargroupbest.Step5:Pleasedesignafill-inexerciseforeachother.Let’sseewhichgroupdoesbetterindesigningaproperexercise.ArealwinnerAdvertisingcampaignsmakeupamajorpartofanorganization’sexpenses.Notalladvertisingseekstoincreaseacompany’sprofits;theaimofsomeadvertisingcampaignsistoincreasepeople’sknowledgeabouttheirgeneralhealth.Whatevertheaimoftheadvertisingcampaign,itneedstoresultinvalueformoney.Gettingthehelpofanadvertisingagencyisagoodwaytoensurethatmoneyiswellspent.Takeforexamplethefollowingadvertisingcampaign,whichturnedouttobearealwinnerforeveryone.Diabetesisadeadlydisease.Millionsofpeoplearoundtheworldhavediabetes.Unfortunately,alargepercentageofthesepeopledon’tevenknowtheyhaveit.TheDiabetesAssociationaskedoneadvertisingagencytoinformthepublicaboutthedangersofuntreateddiabetesandtoencouragethemtotakeadvantageofafreediabetescheckprogramme.Theagencyputtogetheracampaign,givingdisturbingimagesandfactsaboutthediseasethatwouldmakepeoplethinkseriouslyabouttheirhealth.Step6:Reflection1.Whathavewelearntintoday’speriod?2.Howshouldweimproveourselvesinthispartofexamination?1）TrytolearnEnglishgrammarbetter;2）.Readasmuchaspossible,andfocusonthestructureanditslogicalorder.Step7:Homework1.Finishthefill-inexercise;2.Revisetoday’slesson;3.ChecktheanswersofM4U1
