河南新密商业地产项目定位报告.doc目 录一、项目定位.......................................................................................................................３（一）、品牌形象定位.......................................................................................３（二）、业态定位.................................................................................................４（三）、商圈定位.................................................................................................６（四）、价格定位.................................................................................................８（五）、规划设计理念定位............................................................................18（六）、规划布局定位.......................................................................................21（七）、建筑设计定位.......................................................................................27（八）、交通系统定位.......................................................................................33二、目标客户群定位.....................................................................................................36（一）、消费者.......................................................................................................36（二）、经营者.......................................................................................................38（三）、投资者.......................................................................................................38三、营销推广定位...........................................................................................................39（一）、名称定位.................................................................................................39（二）、营销策略定位.......................................................................................41（三）、营销主题定位.......................................................................................42（四）...
