高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4 课件VIP免费

Reading AdvertisementsNever delete GreenKeep it Forever!Enjoy a group of picturesSedal ShampooEverything is possible!Cherish your life!More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Enjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams!Taiwan,China!Stop smokingTo protect our environment!How much do you know about advertisements? How much do you know about advertisements? Before reading ☆ information ☆ persuasive language ☆ exciting imagesEncourage people to buy a product or service or believe in an idea.Reading strategy: reading expository writing• Introduction of subject• Supporting details• ConclusionIt usually follows the same basic format 格式 :How can we divide the article?• Part 1• Part 2 • Part 3 Para 1 introduction Paras 2-5 supporting detailsPara 6 conclusionFast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety orany other issue which affects public welfare.Careful-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.C 13 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the adv...