〖商业基础资料〗〖商业基础资料〗1行业介绍...........................................................................51.1零售业的演变史.................................................................51.2零售业的发展趋势...............................................................61.2.1国际零售业发展趋势.........................................................61.2.2国内零售业发展趋势.........................................................72商圈介绍...........................................................................92.1商圈含义.......................................................................92.2商圈的构成....................................................................102.3商圈分析......................................................................102.3.1商圈分析的必要性..........................................................112.3.2商圈分析应考虑的因素......................................................112.3.3影响商圈大小的因素........................................................123零售业态的介绍....................................................................133.1业态概念......................................................................133.2业态分类......................................................................133.2.1国际上零售业态的一般分类..................................................133.2.2购物中心也不能作为独立的零售业态。........................................153.3业态特点......................................................................153.3.1百货店 department store(Dept．)...........................................153.3.2超级市场 suPer market(S．M)...............................................153.3.3大型综合超市 generalmerchandise store(G．M．S)............................163.3.4便利店(方便店) convenience store(Cv．S)...................................163.3.5专业店 s9eciatity store(S．S).............................................173.3.6专卖店 exclusive shop.......................................
