销售包装课程设计设计说明书 “ 极品仙竹”酒 销售包装设计 起止日期: 2011 年 6 月 20 日至 2011 年 6 月 24 日学生姓名 班级 学号 成绩 指导教师(签字) 包装与印刷学院 年 月 日摘 要本文主要介绍了关于“极品仙竹”酒的包装设计方案。在结构上选用了竹子与木材制作的外包装结构,以及青花瓷材质的酒瓶设计,在装潢上选用了中国古典的山水画与篆书繁体。本方案既绿色环保又彰显了产品做为保健酒的特征,充分体现了传统文化与现代生活的结合。关键词:极品仙竹酒,包装设计,传统文化ABSTRACT This article mainly introduced about “AW Bamboo wine” packaging design. On the structure choose the bamboo and wood production structure, and the outer package use the blue and white porcelain bottle design, material selection and decorating in classical Chinese landscape painting and the seal character traditional. This scheme both green and environmental and reveals the characteristics of health wine, fully embodies the traditional culture and the combination of modern life.Keywords: AW Bamboo wine,Packaging design,traditional culture目 录第 1 章 市场调查......................................................................................11.1 购买理由.................................................11.2 使用对象调查.............................................21.3 影响消费者选购的包装因素调查.............................21.4 结论....................................................3第 2 章 产品分析与设计构思...................................................................42.1 材料的选择...............................................42.2 结构的设计...............................................42.3 装潢的设计...............................................42.3.1 色彩...........................................................42.3.2 图形...........................................................52.3.3 文字...........................................................52.4 总体设计.................