〖商业基础资料〗〖商业基础资料〗1行业介绍.....................................................................................................................................................51.1零售业的演变史.................................................................................................................................51.2零售业的发展趋势.............................................................................................................................61.2.1国际零售业发展趋势.................................................................................................................61.2.2国内零售业发展趋势.................................................................................................................72商圈介绍.....................................................................................................................................................92.1商圈含义.............................................................................................................................................92.2商圈的构成.......................................................................................................................................102.3商圈分析...........................................................................................................................................102.3.1商圈分析的必要性...................................................................................................................112.3.2商圈分析应考虑的因素............................................................................................................112.3.3影响商圈大小的因素...............................................................................................................123零售业态的介绍.......................................................................................................................................133.1业态概念.........................................................
