1新媒体时代品牌传播策略探析——以卫龙为例摘要在当前新媒体时代中，企业通过新媒体平台开展品牌传播活动的能力逐渐成为衡量其企业竞争力的重要指标，也成为提升传统企业、实现技术跨越的重要驱动力量。在逐渐激烈的市场竞争中，越来越多的传统企业开始对如何在互联网环境下品牌发展的策略做出认真的思考，重新规划品牌营销策略以适应当前市场，努力找寻新媒体品牌传播渠道以符合自身发展需要。当前，社交媒体也在不断变化，出现各种丰富的类型，成为不容忽视的传播渠道，如微信、微博更是成为社会热点关注的聚焦平台。本文将以卫龙企业为例，来探索新媒体品牌传播应用管理的启示，以期为相关管理者提供有价值的参考。关键词：新媒体；品牌传播；卫龙2AbstractIn the current era of new media, the ability of enterprises to carry out brand communication activities through new media platforms has gradually become an important indicator to measure the competitiveness of their enterprises, and has also become an important driving force for upgrading traditional enterprises and achieving technological leapfrogging. In the increasingly fierce market competition, more and more traditional enterprises have begun to seriously consider how to develop their brands in the Internet environment, re-planning brand marketing strategies to adapt to the current market, and strive to find new media brand communication channels. Meet the needs of their own development. At present, social media is constantly changing, and various types of richness have emerged, which have become channels of communication that cannot be ignored. For example, WeChat and Weibo have become the focus of attention of the society. This article will take Weilong Enterprise as an example to explore the enlightenment of new media brand communication application management, in order to provide valuable reference for relevant managers.Keywords: new media; brand communication; Weilong3目录摘要.........
