“线上+线下+物流”的新零售模式研究——以沃尔玛与京东到家合作模式为例【摘要】：本文谈到的沃尔玛与京东到家的合作属于“线上+线下+物流”的新零售，以京东到家与沃尔玛的合作为案例，用实地观察法和问卷调查法对该合作项目进行相关调研，对影响“线上+线下+物流”的新零售模式的各种相关因素进行探究。通过研究沃尔玛与京东到家合作模式，从用户体验的角度出发对其进行相关影响因素分析，从中了解到线上线下零售融合的优点、以及存在的不足，从中了解琢磨新零售的发展前景以及可行性，并在发现的问题中得到启发，发掘出线上线下零售融合的发展方向。本文得出了消费者的在线体验与物流体验对新零售模式有显著正向影响，在此模式下线下门店员工应加强相关专业素质专业技能的提升等结论。【关键词】：新零售 即时物流 用户体验 Research on the new retail mode of "Online + offline + logistics" -- Taking the cooperation mode of Wal Mart and JD Daojia as an example[Abstract] ： The cooperation between Wal-Mart and JD Daojia mentioned in this article belongs to the "online + offline + logistics" new retail. Taking the cooperation between JD Daojia and Wal-Mart as an example, the field survey method and questionnaire survey method are used to investigate the cooperation project Investigate various relevant factors that affect the "online + offline + logistics" new retail model. By studying the cooperation model between Wal-Mart and JD Daojia, and analyzing relevant influencing factors from the perspective of user experience, we can understand the advantages and disadvantages of online and offline retail integration, and understand the prospects and feasibility of pondering the development of new retail. , And get inspired by the problems found, and explore the development direction of online and offline retail integration. This article concludes that consumers' online experience and logistics experience have a significant positive impact on the new retail...
