1生鲜电商社区店选址研究——以佛山桂城街道翠颐社区为例【摘要】随着电子商务的高速发展和人们生活水平的逐步提高，人们对服务也有了新的要求。生鲜产品作为日常高频所需，具有强大的市场，吸引着众多的资本家的投资，但是，消费者无法感知生鲜产品的质量，体验感差；另外，从仓库到用户家全程的冷链运输，冷冻成本和运输成本高，因此线下店应运而生，缓解末端配送困难和提高客户体验感，而社区店模式就是近年来生鲜行业积极布局的新业态，因此，本文以生鲜社社区店的选址问题为研究对象，以佛山市桂城街道翠颐社区为案例分析，建立重心法模型，得到目标位置，再根据目标位置实际情况，找到备选地点进行比较分析得到相对合理的方案。【关键词】生鲜电商；社区店选址；重心法2Study on Location Selection of Fresh Food E-commerce Community Store——Taking Cuiyi Community, Guicheng Street, Foshan as an example[Abstract]With the rapid development of e-commerce and the gradual improvement of people's living standards, people also have new requirements for services. As a daily high-frequency requirement, fresh produce has a strong market and attracts many capitalists' investments. However, consumers cannot perceive the quality of fresh produce and have a poor sense of experience; in addition, the whole cold chain transportation from the warehouse to the user's home has high freezing cost and transportation cost, so offline stores have emerged as the times require, alleviating the difficulty of terminal distribution and improving the customer experience. In recent years, the community store mode is a new business form of the fresh food industry, which can alleviate the difficulty of terminal distribution and improve the customer experience. Therefore, this article takes the location selection of Fresh Food E-commerce Community Store as the research object, and uses the Cuiyi Community of Guicheng Street, Foshan City as a case study to establish a gravity...
