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GRG SCHOOL OF MANAGEMENT STUDIES Peelamedu , Coimbatore 641 004 CURRICULUM AND SYLLABUS MBA PROGRAMME 2010-2012 Janu ary 2010 GRGSMS / MBA 2010-12 Curriculum and Syllabus 1 C O N T E N T S … … … … … … … . Curriculum 2010-2012 - An Overview … 3 List of Courses for MBA Programme (2010-2012) … 5 List of Elective Courses … 7 Syllabus and Course Outline – Trimester I … 9 Syllabus and Course Outline – Trimester II … 17 Syllabus and Course Outline – Trimester III … 25 Syllabus and Course Outline – Trimester IV … 33 Syllabus and Course Outline – Trimester V … 57 GRGSMS / MBA 2010-12 Curriculum and Syllabus 2GRG SCHOOL OF MANAGEMENT STUDIES MASTER OF BUSINESS ADMINISTRATION (MBA) CURRICULUM 2010-2012 AN OVERVIEW The Programme: 1. The full-time, two-year MBA programme offered by GRGSMS comprises six trimesters, each trimester being of approximately 60 working days. 2. The programme is of 97 Credits equivalent of courses. One credit is equivalent to 10 classroom sessions of 75 minutes each. Students are expected to spend an equal time outside the classroom for preparation, assignments, library reading etc. 3. The programme includes Foundation, Functional, Integrative, and Elective Courses, Summer Internship, Final Year Project Work, Sectoral Study / Term Paper / Self-Study, Personality Development Programme, Career Counselling Programme, and Outbound Programme. Specialisation: Students may ‘specialise’ in Financial Management, Marketing Management, or Human Resources Management by completing a minimum of 15 Credits (5 Courses) and a maximum of 18 Credits (6 Courses) of Elective Courses in the chosen area / discipline. Attendance: 1. Students are expected to attend a minimum of 75% of...