[年]守艺人第七届“创青春“宁夏青年创新创业大赛1目录第 1章 项目概述...............................................................................................11.1项目简述............................................................................................11.2项目介绍............................................................................................21.3产品与服务........................................................................................8第 2章市场与竞争分析.................................................................................172.1市场背景分析..................................................................................172.2产品特色..........................................................................................202.3产品高低端兼备和消费群体..........................................................212.4总体目标市场规划..........................................................................212.5竞争分析..........................................................................................22第 3章商业模式.............................................................................................253.1短期盈利模式..................................................................................253.2中期盈利模式..................................................................................253.3长期盈利模式..................................................................................26第 4章战略和计划.........................................................................................274.1产品开发:........................................................................................274.2市场推广:........................................................................................28第 5章经营管理和运作方案.........................................................................335.1经营与运作......................................................................................335.2组织结构...