The analysis on market investigation of employment guidance of college students PartⅠ The basic information of informants Number of our research objects: 30 1. The rates of gender From the graph, we could clearly find that male research objects account for 43%, and the female account for 57%, female are a little more than male. 2. The distribution of grade The sampling grades include freshman, sophomore and junior. The number of sampling grade is corresponding with objective condition that freshman, sophomore and junior account for 33% respectively. Thus, our results are impartial to any grade; it can delegate the whole college students group. PartⅡ The analysis of questionnaire main body A. External factors analysis 1. Monthly cost standard Related question: 22 Look at the diagram of monthly cost standard, 13% students’ consumption level below 400RMB, seen as impoverished level according to present price index. 400—600RMB (being adequately fed and clad) and 600—800RMB(being fairly well- off) separately account for 43% and 27%, the group that monthly consumption more than 800RMB(plentiful level) only reach 13%. Thus it can be seen that most college students just stand in maintaining the basic life state. For this group, we should pay more attention to the price we fixed. Most students prefer to the products or services value for money. Hence, we should spend our energy on high rate of capability to price training to broad our target customers. question 22 2. Channel to receive information Related question: 19 question 19 From the bar chart, we could clearly see that employment website, recruitment conference in the campus, students’ employment direction center and recruitment conference in the...
