下载后可任意编辑易客火锅城计划书1下载后可任意编辑目录1. 执行摘要.............................................41.1 服务简介............................................41.2 服务特色............................................41.3 市场分析及预测......................................51.3 管理团队............................................51.4 员工待遇............................................52下载后可任意编辑2.经营理念..............................................63.公司概述..............................................74.1 公司使命............................................74.2 业务范围............................................74.3 每项业务配套资源....................................84.4 明确业务定位........................................94.5 制定目标...........................................105.1 产品...............................................105.2 目标市场定位.......................................121、 火锅城市场细分...................................12( 1) 地理细分.......................................12( 2) 人文细分.......................................13( 3) 心理细分.......................................13( 4) 行为细分.......................................132、 目标市场选择.....................................14( 1) 目标市场的确定.................................14( 2) 目标市场营销战略...............................143、 市场定位.........................................15( 1) 市场定位战略...................................15( 2) 市场定位的意义.................................165.3 优势...............................................161、 消费群体大......................................162、 产品质量有保证..................................163、 价格实惠,物美价廉...............................174、 服务特色化......................................175、 品牌优势........................................176、 宣传优势........................................17( 2) 劣势(W)............................................
