下载后可任意编辑澳门零售业进展之趋势与讨论摘 要旅游博彩业一直以来就是澳门支柱产业, 而零售业又是旅游博彩产业链条中的一个重要环节, 一个旅游地点的零售业是否兴旺直接影响旅游地点对旅客的吸引力。如今, 适度多元化是澳门经济进展所追求的口标, 零售业是适度多元化的重要内容之一。因此, 澳门零售业的进展对澳门旅游产业的进展有很重要的影响。本文的写作目的是在澳门特别行政区提出的”适度多元化进展战略”背景下, 针对澳门经济高速进展过程中, 零售业所出现的种种问题, 综合运用 SWOT 分析法分析了澳门零售业进展的优势、 劣势、 机会和威胁, 在此基础上, 讨论了如何经过政府及零售业主的努力, 实行必要的策略和措施推动澳门零售企业在全球化的环境下健康进展。关键词: 澳门; 零售业; SWOT下载后可任意编辑AbstractMacao tourism and gaming has always been a pillar industry, retail trade and tourism and gaming industry is an important link in the chain, whether retail a thriving tourist destination tourist destinations directly affect the attractiveness to tourists. Today, the moderate diversification of Macao's economic development is pursued port standard, retail is an important part of properly diversified. Therefore, the development of the retail industry in Macau has a very important influence on the development of Macao tourism industry.Purpose of this paper is under the MSAR's "moderately diversified development strategy" background for rapid economic development of Macao, the problems arising from the retail trade, a comprehensive SWOT analysis analyzes the advantages of retail development in Macao , weaknesses, opportunities and threats, on this basis, the research efforts of the Government and how retail owners to take the necessary policies and measures to promote the healthy development of Macao retail business in a global environment.Key words: retail; Macao; SWOT下载后可任意编辑目 录摘 要..........................................
